The Role:
Reporting to the Marketing Director, assistant marketing manager (creative) will be responsible to develop creative ideas for various marketing initiations which include, but not limited to, local to country-wide marketing campaign, sales promotion, branding and communication, consumer experience. Will be working closely with various business units to understand their business needs and develop creative and innovative ideas to deliver these messages.
Major Responsibilities:
Develop and drive creative ideas and editorial content based on business requirements
Visualize creative ideas through different channels mainly digital and effectively delivery messages to customers
Implement creative concepts into most effective format in Words, Graphic, Video, Animation, etc
Oversee productions to ensure the output meeting all the requirements
Develop and drive marketing campaign for special and seasonal promotion, corporate branding, employer branding, and other marketing initiations
Define creative policies, guidelines, and standard for cross platform publications
Knowledge, Skills and Ability Requirements:
Minimum 5 years of relevant experience in creative marketing
Strong ability in develop creative concept and ideas, and visualization
Proved ability in copywriting and develop taglines
Strong understanding of digital media platform both Asian and Canadian
Proved experience in develop and drive marketing campaign
Strong understanding of both Western and Asian culture
Experience in retail business is highly preferred
Good command in English and Chinese
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