FutureSight Looking for Lead Generation Specialist at Greater Toronto Area, Canada Full Time

FutureSight is a venture studio that co-creates and funds B2B SaaS companies with values-driven leaders. By working alongside a proven and diverse team, we minimize entrepreneurial risk and increase the likelihood of startup success by 2-3x.We are looking for a Lead Generation Specialist to join our team. You will help us find leads and early adopters for our start-ups by experimenting and iterating on position messaging and acquisition channels.This is the perfect role for you if you live and breathe books like ‘Lean Start-Up,’ ‘Traction’ and ‘This is Marketing.’What You’ll Be Doing

• Build, execute and optimise multi-channel demand generation campaigns for all funnel stages, with early focus on top-of-funnel activities
• Develop hypotheses and experiments to increase outbound generated leads
• Manage our CRM (Hubspot) and perform data hygiene
• Own email and LinkedIn marketing strategy to activate, engage and drive conversion to qualification and booked calls
• Refine our positioning and sales enablement content
• Experience in cold-calling leads

Requirements

• 2+ years of B2B experience within a lead generation function
• You have demonstrated significant measurable results and working knowledge of other lead or demand generation tasks for which you may have yet to be responsible
• Demonstrated success in creating and executing multichannel lead-generation campaigns and programs
• Big picture thinking and attention to detail – Ability to quickly understand overall business objectives
• Create well-aligned marketing strategy and execution plans with clearly defined metrics and KPIs
• Strong analytical skills with a proven track record in making data-driven decisions to optimize performance
• Strong technical skills with web, marketing automation, and analytics tools
• Knowledge of current best practices and new strategies for digital and lead-generation marketing
• Clear communication skills, both written and spoken
• Ambitious, with a desire to expand experiences to grow and learn
• Able to own growth projects
• Able to manage outbound BDRs either in-house or through an agency by building and monitoring activity dashboards, funnel conversion metrics and auditing call logs

Benefits

• Work closely with founders that have deep domain expertise, and a venture studio providing mentorship
• Be a part of a forward-thinking and collaborative team
• Exciting opportunities to work with multiple new innovative entrepreneurial teams
• Exceptional growing environment, with challenging work
• Highly entrepreneurial, fast-paced environment
• A supportive and inclusive culture that actively cares about your values, growth, and personal goals
• Remote work and work-life balance