Senior Manager, Campaign Design & Execution – CID&A
Requisition ID: 186223
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
Purpose:
Manage the design and execution of multi-channel targeted customer outreach for retail Canadian Banking customers across cross-sell, engagement, retention and regulatory campaign initiatives. Colloborate with stakeholders from business lines, marketing and customer growth teams to deliver campaign initiatives. Support the creation and execution of the banks personalized targeting approach; evaluation and implementation of tools in the mar-tech domain associated with campaign management and delivery of leads.
Accountabilities:
• Oversee end-to-end campaign execution, including collaboration with stakeholders to create the campaign specifications, target audience sizing, segmentation, design of campaign, creation of lead files across channels, delivery of channel lead files, post process for managing contact history or any offer fulfillment process and manage inquiries / investigations related to campaign outreach.
• Identify the required data sources and execute on the desired targeting / eligibility criteria in the campaign specifications.
• Support the campaign design process by enabling target audience sizing and providing waterfall analysis to understand the impact of the eligibility / targeting criteria utilized.
• Enable multivariate testing in campaign design and measurement to drive testing of channel combinations, offers/ incentives and content / creative.
• Develops strategic and tactical use cases, segmentation and models to inform cross sell / revenue generation / engagement opportunities.
• Support the creation and execution of the banks personalized targeting approach, evaluation of tools in the mar-tech domain associated with campaign management, targeting and related analytics.
• Inform and play active part in continuous improvement of campaign operations and using industry leading approaches to personalization.
• Enable migration of campaign execution process from SAS to Google Cloud Platform using cloud native tooling
• Manage one-two resources as direct reports responsible for campaign execution
Requirements & Qualifications:
• 5+ years’ experience working on CRM / targeted marketing campaign execution that involves delivery in a omnichannel marketing environment .
• 3-5 years experience with data processing tools like SAS or PYTHON.
• Experience working with a vast amount of data, relational databases, data lakes and having strong SQL skills
• Experience with Google Cloud tooling big Query, DBT, is preferred as we are migrating campaign data processing to GCP
• Experience with campaign management software like Adobe Campaign / Adobe Experience Platform (AJO / Offer Decisioning) or Salesforce Marketing Cloud is an asset.
• Experience with Pega Marketing/Pega Decision Manager/Customer Decision Hub is an asset
• 7+ years of related work experience needed, preferably within a banking or retail industry.
• Must possess excellent time management and organizational skills in order to deliver initiatives in a timely manner and deal with conflicting priorities and tight deadlines
• Ability to work independently and solve complex problems through a collaborative style
• Ability to increase operating efficiency and produce high quality technical solutions
• A high level of interpersonal and presentation skills at all levels including the Executive Management Level.
• Post-secondary education: University Degree in Customer Science, Information Technology, Data Management / Science, Engineering or related fields
Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, pleaseclick here (https://www.scotiabank.com/careers/en/careers/technical-support-for-applicants.html) . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.
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