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Digital Marketing Specialist – Paid Media (Hybrid Remote)
Location: Vancouver, BC
Annual Salary: $70,000 – $75,000
We are looking for a digital savvy, highly organized Digital Marketing Specialist – Paid Media to join our COBS Bread team.
Reporting to the Sr. Marketing Manager, Digital Customer Experience, you are responsible for customer acquisition and conversion from paid media traffic sources.
Responsibilities Include:
- Lead and optimize the channel investment strategy to generate traffic and sales to COBS Bread digital properties and COBS Bread Bakeries ensuring return on ad-spend is carefully considered
- Develop and recommend paid budget against seasonal campaigns, traffic, and sales forecasts
- Manage the setup of paid advertising channels such as Meta, Google Ads, display and affiliates networks, as well as others as they emerge
- Contribute to effective copy writing that meets customer needs and keyword demand
- Maintain a keyword research strategy to target non-branded search opportunities
- Work with analysts and BI team to create audience segmentation to drive business results and to develop accurate channel specific traffic and sales forecast
- Monitor campaign performance from paid channels and provide data-driven recommendations to improve in-bakery and e-commerce funnel performance
- Contribute to and execute on SEO strategy to drive non-branded search traffic to company website and COBS Bread bakeries
- Collaborate with SEO experts to carefully implement SEM strategy that compliments the organic strategy
- Other ad-hoc tasks as required
Requirements
What You Bring to the Table
The ideal candidate will meet each of the points below and hopefully some of those in the ‘bonus points’ section too!
- 3+ years of experience with SEM and other paid media channels including Meta and Google
- Experience using Google Analytics or other comparable analytics platform to drive business goals
- Experience improving customer experience with an emphasis on multiple retail channels
- Advanced knowledge of Excel
- A proven track record delivering return on ad-spend
- Ability to think critically when evaluating new projects and other teams’ requests
- Excellent verbal and written communication skills
- Extremely high attention to detail
- Pro-active work approach demonstrating high level of initiative and urgency
- An aptitude for problem solving
Bonus points for:
- Experience in food service or retail as asset, experience in franchising would be beneficial
- Degree qualified in Business, Marketing, Finance or other related discipline desirable
- Knowledge of Retail and/or Franchising businesses
Benefits
What’s in it for You
Not only do we have fresh COBS Bread product delivered daily to our Support Office, we offer some pretty sweet perks too!
- Flexible work arrangements with a combination of working in the Vancouver Support Office and remotely
- A work from home reimbursement to ensure you’re set up for success
- Competitive salary and vacation plan, and individual bonus plan
- A great Extended Health & Dental Benefit, Group RRSP Matching, and Health Spending Account
- Paid sick and personal leave days
- Subsidized wellness program, and paid day for community service and volunteer time
- An open, ‘continuous-learning’ environment where professional development and career progression is encouraged
- Work within a dynamic, driven, high-achieving, close-knit and fun-loving team
- High level of autonomy and responsibility
- Complimentary self-serve kitchen of fresh produce, deli meats and of course, COBS Bread and treats!
We thank all applicants for their interest in COBS Bread but would like to advise that only applicants shortlisted for interview will be contacted.
We are an equal opportunity employer and value diversity at our company.
COBS Bread is growing fast with plans to expand across North America. The company’s success can be attributed to the quality of our product, the development of our people and our warm and friendly customer service.
At COBS Bread, you get the growth of a start-up company backed by one of the world’s largest bakery franchises. We are part of the world’s most successful franchise bakery network – Bakers Delight – an Australian-owned company. Bakers Delight has been in operation since 1980 and has more than 700 bakeries across Australia, New Zealand, the United States and Canada.
Accessibility
Accommodation is available upon request for applicants and employees with disabilities. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.
