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Job Description Toyota Retail Marketing Specialist Rank 5 Scarborough, ON Deadline: Please apply by February 15, 2024.
Toyota Canada Inc. (TCI) currently has an exciting opportunity for a consumer champion to join our Retail Marketing team. This is a full-time opportunity that reports to the Manager, Toyota Retail Marketing. The individual will oversee the development and deployment of a consistent, brand-aligned approach to retail communications that helps to establish Toyota as the ideal choice amongst current and future generations of customers. Be part of the team growing Toyota from being Canada’s most respected automotive brand to the most admired one through a commitment to being the best choice in both the hearts and minds of Canadians.
What We’ll Bring:
Company & Culture
- A hybrid work environment
- A work environment built on teamwork, flexibility and respect
- Professional growth and development programs to help advance your career
- A focus on respect for people and continuous improvement
- Summer Hours – condensed work week during the summer
Benefits
- Competitive compensation package including bonus
- Extended health care and dental benefits effective immediately
- Company pension plan with additional employer contributions
- Associate vehicle discount program
- Reimbursement programs (tuition & fitness)
- Paid holiday shutdown and competitive paid time off benefits
- Sabbatical leave program
What You’ll be Doing:
- Lead the strategy, briefing, approval, deployment and sustainment of brand aligned retail campaigns to grow and sustain Toyota purchase intent amongst automotive intenders.
- As the main TCI point of contact for Toyota’s Tier 2 agency, lead discussions and follow ups for briefings, strategy/insights, creative development, media and digital communications, measurement/optimization and follow up. Encourage and enable collaboration and coordination with Tier 1 agency.
- Proactively work with Zone offices, Marketing Sub Committee and Toyota Dealer Associations (TDAs, via General Manager) to maximize retail marketing effectiveness and encourage the co-ordinated implementation of brand aligned tactical marketing programs (national advertising and TDA integration).
- Design and lead quarterly Marketing Sub Committee meetings and Annual Planning process, driving dealer engagement and coordinating departmental updates ((i.e. sales, inventory, marketing, digital business innovations ) in order to inspire, inform and enable TDAs and Tier 2 retail agency to develop a coordinated and brand aligned go-to-market approach that meets retail objectives and priorities. Includes presenting, interacting and influencing with senior internal and external stakeholders.
- Collaborate with Brand, Nameplate, Digital, Retail and Parts & Service marketing to ensure aligned and complimentary approaches to marketing across all tiers.
- Lead the strategic development and execution of marketing communications and tactics to drive awareness and selling of fleet vehicles.
- Partner with other departments/stakeholders (i.e. legal, incentives, TCCI, research, digital properties, etc) to create relevant, compliant and impactful communications in market to achieve continued growth.
- Provide mentorship, guidance and coaching to Retail Marketing Coordinator.
- Act as the marketing point of contact and initiation of key retail enhancements and business innovations that impact approach to consumer communications/engagement
- Seek opportunities to take retail communications to the next level, challenge the norm and align the approach
What You’ll Bring:
- University degree, preferably in Business, Marketing, or related discipline
- 5+ years of experience in dealer-facing (i.e. field, operations) and/or marketing role
- Excellent written & oral communication skills – Ability to influence with a sense of authority and confidence, make a strong impact and build commitment to approach;
- Ability to use strategic thinking to identify opportunities and navigate challenges in the retail environment
- Ability to tailor concepts and communicate to various audiences accordingly
- Strong presentation skills; ability to simplify complex and technical information, and understand the audience to deliver a tailored presentation
- Detail-oriented and able to multitask efficiently
- Self-motivator and leader; Ability to start and complete tasks with limited supervision
- Capable of thriving in a fast paced environment with internal & external stakeholders
- Total Team Collaboration – Work well with all key stakeholders to drive a TDA/TCI-focused approach to tactical communications across Canada
- Capable of managing confidential information & building strong, positive relationships
- Process Oriented – Ability to work within agreed timelines & process in order to develop the highest quality assets in line with Toyota Branding approach
- Digital capability and experience is an asset
- Bilingualism an asset (French/English)
About Us
Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI’s Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.
What Sets Us Apart?
A focus on People, Passion for Toyota, Innovation and Make Things Better has made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.
What You Should Know
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law.
