As a Sr Marketing Manager for Knee & Robotics you will be Reporting to the Director of Marketing, responsible for managing our Knee Arthroplasty and Robotics franchise. In this role, you will serve as the product portfolio strategic leader to deliver top line revenue, profitability, and bottom-line budget targets
Bilingual (English & French) is a strong asset
What will you be doing?
The Marketing Manager plays a vital role in understanding the market and customer perspectives to shape and implement the commercial strategy for their product portfolio in the Canadian marketplace. Serving as the product line leader involves spotting market opportunities, crafting a strategic portfolio approach, and advocating for product development from a global to a local scale. This role entails conducting financial analyses and crafting business plans to guide project execution, developing launch plans and marketing initiatives to ensure the sales force is well-prepared, and supporting the local sales team in meeting targets for the assigned product portfolio.
What will you need to be successful?
The Marketing Manager plays a crucial role in supporting the sales team to achieve annual revenue targets and improve portfolio performance. In Market Intelligence, the focus is on building relationships, gathering insights, and hosting customer events for valuable feedback. Strategic Marketing includes plan development, global collaboration, and product launches aligned with market strategy. The manager also emphasizes KEL Development, building relationships with key opinion leaders and implementing education programs.
Strengths in forecasting, budget & expense management, collaboration on RFPs and pricing, and oversight of National and Regional conferences are valuable. Additional responsibilities include creating training content and leading mentorship initiatives. Overall, a commitment to understanding market trends, fostering effective team collaboration, and achieving key success metrics is essential.
Travel Requirements: This is a hybrid role requiring 3 days per week in the Mississauga office (and as required) with 30% travel, mostly within Canada.
All field sales professionals that are required to gain entry into healthcare facilities to perform the basic remit of their role, must successfully complete our credentialling process, which often includes COVID 19 vaccine management.
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