Acushnet Canada Inc Looking for DTC Specialist at Newmarket, ON Full Time

Acushnet Company (Titleist | FootJoy) is the global leader in the design, development, manufacture and distribution of performance driven golf equipment and golf wear which are widely recognized for quality excellence. Driven by a focus on dedicated and discerning golfers and the golf shops that serve them, we believe that we are the most authentic and enduring company in the game of golf. Acushnet Canada Inc. has an exciting full-time opportunity for a DTC Coordinator.

Position Summary

The DTC Coordinator will be responsible for leading Acushnet Canada’s direct to consumer sales, marketing, and profitability. The successful candidate will have a key role in supporting and executing digital plans that connect with our target market, elevate brand image, and deliver best in class customer experiences in line with the Titleist and FootJoy brand promises. This role will report to the DTC Manager.

Primary Responsibilities

• Collaborate with cross-functional stakeholders for onsite activities such as product onboarding, product recommendations, upselling/cross-selling opportunities, and search improvements.
• Merchandise product, category, brand, and collection pages in accordance with DTC marketing campaigns and visual merchandising initiatives
• Work with internal and external stakeholder’s, for timely product activation in sync with global brand and DTC marketing activities
• Complete product onboarding, merchandising and ensure product listing and categorization are current and accurate for optimal user experience
• Enhance online merchandising strategies to create seamless and unique shopping experiences for key customer segments
• Analyze content, user behavior and product performance to support and conduct A/B testing plans to improve conversions and user experience
• Responsible for the Titleist and FJ presence on Amazon. Manage product listings and daily operations in partnership with the Acushnet marketing, sales and operations teams
• Weekly tracking to identify opportunities and challenges of sell-thru by category
• Participate in projects to enhance the local site experience in collaboration with the global DTC team
• Be familiar with industry best practices and technology to continuously optimize the online user experience and customer journey
• Leverage data and insights to provide recommendations to increase sell-through and enhance the online consumer experience
• Manage campaign set-up and execution in Emarsys leveraging existing Titleist and FootJoy process
• Utilize best in class targeting strategies and segmentation of the email lists to increase engagement
• Support DTC Manager to plan and execute successful digital marketing efforts that drive traffic, database growth, deepen consumer engagement and conversion on the Titleist and FJ ecommerce sites
• Liaise with global business operations, marketing and merchandising to provide support and recommendations based on both customer and system experience
• Work closely with local Customer Service Representatives to triage reported customer issues and identify root causes
• Delivering communications on campaign launches, system changes, work in progress and issues with local customer service reps
• Drive the quality assurance process for testing new enhancements and releases across all end-to-end systems
• Be the intermediary of internal and external shared service functions and operational issues

Knowledge, Skills and Experience

• Bachelor’s degree and a minimum of three years of experience within eCommerce, DTC sales, functions, and platforms
• The ideal candidate will have golf /sporting goods or consumer products marketing experience
• Experience with Salesforce Commerce Cloud
• Understanding of Google Analytics and pulling reports
• Proven experience building compelling online experiences to drive consumer engagement and conversion
• Strong understanding of both the marketing and UX functionality of an e-commerce site and the supporting operational elements such as transaction flow, inventory, shipping, returns, customer service, etc.
• Able to work collaboratively in cross functional teams with strong project management and facilitation skills
• Organized, detail oriented and results-driven
• Exceptional written, verbal and presentation skills
• Ability to self-organize multiple tasks well and complete them on-time, on-budget, with a clear focus on quantitative results
• A willingness to be both strategic and tactical as needed
• The ideal candidate will be a dedicated golfer with an affinity for the Acushnet brands

Acushnet Canada Inc. welcomes applications from persons with disabilities. Accommodations are available upon request for candidates taking part in the selection process. We thank all applicants for their interest, however only those candidates selected for an interview will be contacted.

Job Type: Full-time

Additional pay:

• Bonus pay

Benefits:

• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• On-site gym
• Paid time off
• RRSP match
• Store discount
• Vision care
• Wellness program

Schedule:

• Monday to Friday

Ability to commute/relocate:

• East Gwillimbury, ON L9N 0M9: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor’s Degree (preferred)

Experience:

• eCommerce, DTC sales, functions, and platforms: 2 years (preferred)

Application deadline: 2022-05-20