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About A-Tech
A-Tech Instruments is a North American Master Distributor of quality control equipment and solutions for industry since 1988 as a distributor of measurement and quality control solutions for various industries such as Automotive, Aerospace, Electronics, Medical. Food & Packaging. We offer a wide variety of products and services centered around quality control and assembly, such as sensors, industrial smart cameras, 6 axis robots, servo presses, leak testers, battery testers, vibration monitoring & more.
Role Description
A-Tech is preparing for a launch of a new brand and is continually introducing new products lines, we require a full time Marketing Coordinator to leverage online marketing and social media to generate new sales potential.
Responsibilities
- Develop and Manage the marketing plan for the company
- Keep the website up to date with new products
- Create landing pages for email blasts and advertising campaigns
- Generate 3 – 5 LinkedIn Posts a week (testimonials, new product announcement, success stories, etc.)
- Release 1 tech note / case study per week (content from sales engineers or vendors)
- 2 news releases per month on website
- 1 email blast campaign every month for new product release
- Supporting, planning and executing a minimum of 3 trade shows per year
- Building and maintaining a company email subscriber list
- Bring new ideas and be willing to try different approaches
Resources provided will include Graphics Designers, Videographers, Data Entry, etc. personnel as required.
Qualifications
- Diploma or Degree in Digital Marketing
- 3+ years of experience in marketing, preferably within the industrial space
- Able to leverage AI to generate content
- Team Player that works well with others to achieve a common goal
- Excellent communication and interpersonal skills
