Flow Marketing Looking for Digital Marketing and Communications Specialist at Greater Toronto Area, Canada Full Time

At Flow we develop and produce national events and programs that move Canada. From mental health programs in schools and companies to large scale community events, our aim is to inspire action to enrich communities.

The Opportunity

Hi, I’m Stephanie Shirriff, Director of Marketing at Flow Marketing. We’re looking for a Digital Marketing and Communications Specialist to bring their strategic thinking, creativity, and strong communications skills to elevate our digital media presence and customer experience across our mass participation events and mental health programs. The ideal candidate has a hunger for learning and staying up to date on the latest trends, tools, and technologies. They also have keen eye for detail and a flare for organization.

The Digital Marketing and Communications Specialist works with the marketing team taking the lead on executing daily tasks for email marketing and social media planning, writing and execution as well as owning and managing communication calendars for all events and programs. Working closely with the operations team, craft clear participant communications and design and manage printing for event signage.

What Your Day-to-Day Will Look Like:

• Content creation for social media platforms including LinkedIn, YouTube, Facebook, Instagram, and Twitter;
• Create and schedule posts, stories, reels, etc. for content calendars;
• Writing, designing, and scheduling email campaigns;
• Day-to-day management of social media platforms (including applying relevant growth strategies, reporting on social media analytics);
• Managing website content and updates through various CMS and registration systems;
• You will also work with the Marketing Team to implement and execute marketing campaigns;
• Work with the marketing and operations teams to design, source and manage printing and delivery of event signage and print materials;
• Develop, track and own workback schedules for executing marketing and communications;
• Work directly with clients to manage requests and review processes.

Skills you bring:

• 2-3 years’ experience in social media & marketing coordinator roles;
• Bachelor’s degree or equivalent in Marketing or related field
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.), G Suite and Adobe Creative Suite
• Previous experience working with Marketing and Project Management tools, such as Luminate Online, Kentico, Mailchimp, Constant Contact, Wrike and Wix,
• HTML knowledge an asset
• Strong creative outlook
• Exceptional written and spoken communication skills, with precise attention to detail and aptitude for storytelling;
• Ability to work with senior leaders across the organization;
• Up to date on the latest social media trends, comfort with all social media platforms;
• Previous experience creating and managing a multi-medium communications calendar;
• Previous experience in an agile, cross-functional environment collaborating regularly with other department leads;
• Detail-oriented and organized with the ability to prioritize tasks;
• Adaptable and flexible to the needs of a high-growth start-up environment;
• Executing with empathy, emotional intelligence, and professionalism.

Even if you don’t think you tick every single box above, we still encourage you to apply! Research has shown that many professionals – especially women and marginalized peoples – will only apply if they feel 100% qualified for a role.