AdParlor Looking for Account Manager (Paid Social) at Toronto, Ontario, Canada Full Time

Leading marketers leverage AdParlor to scale their digital marketing programs to new heights. As one of the longest standing badged Meta Partners, AdParlor’s trusted advertising experts partner with brands ranging from multi-billion dollar companies to digital disruptors. AdParlor’s foundation of success boils down to three things: our lockstep alignment with the mission of the client; our experienced and strategic paid social specialists; and our technology that provides campaign governance, automation, unified cross platform reporting, and creative personalization across platforms to unlock new levels of scale and efficiency.

Founded in 2008, AdParlor holds strategic partnerships with Meta, TikTok, Google, Snapchat, Pinterest, Twitter, and LinkedIn. As a subsidiary of Fluent, the nation’s largest performance marketing company (NASDAQ:FLNT), we offer unparalleled stability.

Why work with us?

• Our team is at the forefront of the marketing landscape, focused on providing our clients with ground-breaking solutions and exceptional service every day.
• We work with some of the most innovative direct marketers and agencies in the world. These partnerships encourage a results-oriented approach and ensure the learning never stops. Same goes for the fun. Check out our client list on our website!!
• We foster the growth of each team member and help to ensure your career path continues in a positive direction.
• AdParlor works with the latest technology and measurement solutions and has access to platform alphas and betas. Innovation is one of our core values.
• Learn from the best! Our teams are composed of some of the smartest and most supportive people in the digital advertising space. We know this because our clients and platform partners tell us constantly!

Responsibilities

• Account Ownership: Own the success of the campaigns you manage, working as part of the Account Team to ensure a top-notch client experience. Act as both a friend and business partner to some seriously cool brands.
• Day-To-Day Client Management: Serve as a trusted partner to develop and own relationships with day-to-day contacts; develop a thorough understanding of the day-to-day business and communicate this on weekly calls and daily emails; anticipate problems and provide proactive solutions; provide ad hoc reporting; troubleshoot day-to-day issues; celebrate wins.
• Strategic Account Management: Maintain strong relationships with client-side senior level staff; have a thorough understanding of client KPIs and how AdParlor plays a role and progression against these goals; speak to product roadmap and other internal updates; work with the Campaign Management team to lead business reviews as needed; gather feedback and act upon it as necessary. Think creatively and strategically.
• Tactical Media Planning: Work with clients to understand their media buying KPIs and develop/recommend tactical strategies to achieve these goals; aid in identifying which media platform(s) and media ad units will best suit client goals and key performance indicators; liaise with any key stakeholders to inform creative recommendations; develop a clear and concise plan which establishes target audiences, flight dates, creative requirements, budgets, and success measurement.
• Campaign Management: Work closely with the Campaign Manager to partner as an internal and external expert on the Account Team when it comes to measurement, performance optimizations and best practices for advertising on platforms like Meta, TikTok, Twitter, Pinterest, LinkedIn, Snapchat, YouTube and Programmatic display. Act as final review on campaign builds to ensure the highest quality work going out the door.
• Account Growth: Develop thought leadership in account growth opportunities; pitch new ideas (both tactical and strategic) to grow book-of-business; work with the Campaign Management team to develop testing agendas; meet client growth goals; conceptualize, develop and present programs that will help partners achieve their objectives (but often blow them out of the water!)
• Social Industry Knowledge: Stay on top of all best practices for ad creation and targeting; inform clients on latest product and industry updates and strengthen client product knowledge; understand the competition and ever-changing client goals within the social advertising industry. In general, just really know your stuff!
• Cross-functional Coordination & Support: Coordinate with internal teams to grow what is working, inform improvements and support various needs including marketing, creative, finance, etc.

Requirements

• Minimum 3-5 years’ work experience in a client service role at a performance marketing agency, retail/e-commerce company, or a management consulting firm.
• Experience running e-Commerce, CRM, Lead Generation, App Install/Re-Engagement, and Direct-Response focused campaigns within a real-time bidding environment or auction system.
• Strong account management experience with emphasis of analytics and problem-solving.
• Cross-platform experience working with social advertising platforms like Meta, TikTok, Twitter, Pinterest, LinkedIn, Snapchat, etc.
• Serious skills in Excel but Word and PowerPoint are important as well.
• Passion for technology: excitement for new technology, bleeding edge applications and a positive attitude towards solving real world challenges. Get your hands dirty and DO SOMETHING about it.
• Resourceful: able to find solutions and deliver results within a rapidly changing, entrepreneurial, technology-driven culture. We’re not into team members who just sit around waiting for something to happen.
• An appetite for continuous learning.
• AdParlor’s next leader!

Benefits

At AdParlor, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered lunch two days a week, and our team keeps the calendar stocked with activity-filled events. When we’re not eating, playing ping pong, or planning social events, AdParlor folks can be found participating in recreational sports leagues, networking with local charities, and bonding across teams during quarterly outings to sports games, fun dinners, and meditation classes. And we have all the practical benefits, too…

• Competitive compensation
• Ample career and professional growth opportunities
• Health, dental, and vision insurance
• Retirement savings with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Salary Range: $65,000 – $85,000 – The salary range indicated represents the commensurate range for the skills and duties posted. Actual base salaries will vary depending on different factors including but not limited to the candidate’s experience, expertise, specialized skillset and location.

At AdParlor, we are committed to building and fostering an environment where our employees feel included, valued, and heard. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by law, embracing difference is what makes AdParlor so great. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.