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Job Description
- Define and implement CRM acquisition, retention and loyalty tactics to optimize current relationship programs within the customer lifecycle;
- Develop relationship calendar and communication plans across all communication channels (email and push notifications) while ensuring consistency;
- Define target groups and select consumer groups for various campaigns;
- Organize and ensure the success of all phases of multi-channel campaigns, automated emails and other initiatives (plan, structure, test, segment, deploy, analyze and optimize);
- Produce and present communication plans, reports, technical briefs;
- Manage the CRM database in Adobe Campaign;
- Ensure workflows in Adobe Campaign are functioning properly and optimize according to the customer life cycle;
- Collaborate on a daily basis with the marketing, e-commerce, business intelligence, IT and development teams, dataminers and with our external back end partner;
- Develop industry best practices and bring new initiatives to the CRM team
- Identify technical needs in Adobe Campaign, prioritize them and communicate them to our back end partner;
- Ensure that all tactics are compliant with current legislation (GDPR and C28).
Qualifications
- College or university degree in marketing or related discipline;
- Minimum of 1 year of experience in relationship marketing, e-commerce, communications or related field;
- Good knowledge of english (oral and written);
- Knowledge of an emailing platform, Abode Campaigns an asset;
- Knowledge of Office 365, Google Analytics and PowerBI (an asset);
- Knowledge of HTML and/or CMS (an asset);
- Knowledge, understanding and ability to analyze relational databases;
- Sense of priorities, organization and deadlines, ability to analyze and synthesize, Agile approach enthusiast (an asset);
- Committed, optimistic, solution-oriented, creative, open to change and enjoy working on a variety of activities.
Additional Information
Employment Equity
At Transat, we foster an environment where inclusiveness, respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs.
