Blackline Safety Looking for Digital Marketing Manager at Calgary, Alberta, Canada Full Time

A key member of the Marketing team, the Digital Marketing Manager is a revenue-centric marketer who will plan, implement and monitor campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, online advertising, project management and communications.

This role requires creative marketing and communication skills to engage and motivate. You are a personable, outgoing marketer who will act as a liaison between customers and the rest of the organization. While you need to be able to work independently, you also know the importance of collaborating with other departments to create an incredible customer experience and reach business goals.

Responsibilities:

• Manage and oversee all aspects of digital campaigns including database marketing and display advertising campaigns
• Track, report and analyze website analytics and PPC initiatives and campaigns
• Provide recommendations/guidelines for optimizing content and landing pages for paid search engine marketing and other campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• SEO and SEM keyword definition and optimization to identify gaps and new opportunities, preparing and executing on-page optimization strategies
• Responsible for monitoring and actioning website update requests
• Review social media metrics and provide recommendations on which content to boost, repost
• Develop and monitor campaign budgets
• Prepare accurate reports on our marketing campaigns’ overall performance
• Act as liaison with digital marketing agency to develop content and direction to improve campaign results
• Identify the latest trends and technologies affecting digital marketing initiatives
• Develop and maintain the Blackline website, blog and other online platforms
• Guide the conception, execution and delivery of brand and demand generation programs through our website and digital initiatives
• Evaluate important metrics that affect our website traffic and target audience
• Evaluate web visitor flow and adjust as needed to increase engagement / decrease bounce rates
• Provide feedback on web copy and design to ensure it is optimal for the visitor’s experience, with a continuous search for improvement
• Work with the wider marketing team to develop new and innovative growth strategies and execute digital campaigns as project manager

Requirements:

• BA/BS in Business, Marketing, or a related field
• Minimum 5-7 years of full-time marketing experience in a digital marketing position
• Strong fluency in search marketing tactics – SEO and search ads
• Strong fluency in display ads management – LinkedIn and Facebook ads
• Experience within a subscription product preferred
• Experience with mapping an implementing end-to-end digital marketing campaigns
• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
• Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
• Proficiency with marketing automation systems and CRM (preferably HubSpot)
• A marketing portfolio of produced work

About Blackline

Blackline Safety is a technology leader driving innovation in the industrial workforce through IoT (Internet of Things). With connected safety devices and predictive analytics, Blackline enables companies to drive towards zero safety incidents and improved operational performance. Blackline provides wearable devices, personal and area gas monitoring, cloud-connected software and data analytics to meet demanding safety challenges and enhance overall productivity for organizations with coverage in more than 100 countries. Armed with cellular and satellite connectivity, Blackline provide a lifeline to tens of thousands of people, having reported over 185 billion data-points and initiated over five million emergency alerts. For more information, visit BlacklineSafety.com and connect with us on Facebook, Twitter, LinkedIn and Instagram.

Blackline Safety is powered by the diversity of our talented employees. We are an equal opportunity employer. We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, sexual orientation. We enthusiastically encourage all individuals to apply for positions that fit their passions. Come join our inclusive team and start collaborating with us on exciting projects!