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Reporting to the CEO, we are looking for an experienced leader who has a proven track record of successfully driving hyper growth. The right candidate has significant B2B expertise and can be a thought partner for the business.
We are looking for someone that is an expert to tackle both strategy and tactical mandates.
Now having doubled our sales from 2019 but coming out of a difficult Covid period, you will be the first marketing team member, which provides you with the unique opportunity to not only shape the role, but also build the function (and the team) for success.
Desired outcomes in the first year
Be accountable for driving demand (increase leads by 10x) and growing revenues across all segments.
Develop and adjust the GTM strategy
Develop new lead acquisition strategies and channels
Manage budgets over different channels
Develop sales enablement assets for customer acquisition and bus partners
Conduct market research to drive tactics
Responsibilities
Plan and manage direct marketing & digital campaigns
Grow SEO presence
Analyze company’s marketing strategy and suggest improvements
Plan, implement and manage marketing strategy
Direct the maintenance and building of new websites
Oversee our Customer Advisory Board
Provide our content collaborators with strategic direction to drive thought leadership and messaging across all audiences, including video, blog posts, interactive content, podcasts, polls and surveys, reports, social media, print and more.
Implement processes for acquiring, processing and analyzing data about our users, and leveraging those insights to inform actionable marketing strategies that acquire, activate, retain and reactivate our users
Oversee agencies, outsourced resources and develop a team
Qualifications and about you
Minimum 10 years of experience in a high-tech B2B marketing role owning growth targets and brand strategy
Marketplace experience an asset
A combination of experience working at startups and large companies
Optimist and solution minded
Master wordsmith you are able to craft convincing and moving messages.
Great collaborator (Sales, Sales Operations, Finance, Operations and Product teams)
Keen listener and when needed educator
Hands-on experience with CRM, email management and SEO tools like Google Analytics, Google Adwords, SFDC, WebTrends, Pardot, etc
Ability to influence and bring others together to achieve goals.
Analytical with a data-driven mentality and experience reporting results across the business.
A passion for building teams and developing people.
Excellent verbal and written communication in English & French.
Our values
We act like owners, the puck stops with us, we make sh*t happen, we play to win
We have a growth mindset, we are always listening to our clients and partner, experimenting & learning, we grow together
We lead with transparency, if in doubt we over communicate, we are not afraid to be vulnerable
We’re in this together, we succeed as a team, we all have unique superpowers and we help each other shine.
About Bus.com:
We’re disrupting the $17B private bus industry (in North America alone) that is where the taxi industry was before rideshare started. We bring extreme value by helping this highly fragmented demand and supply connect. Bringing online, large and B2G demand to operators that wouldn’t otherwise be able to gain access to. We have grown 2.4x YoY and are now set to accelerate our consolidation of the market. Learn more on Bus.com (http://bus.com).
