Epicure Looking for Email Marketing Specialist at Victoria, BC Full Time

We are looking for a talented email marketing specialist and content writer to join our rapidly growing business. If you are interested in this position, please include your “why” in your cover letter.

About the role:

Our growing team is looking for a talented professional that will be responsible for all email marketing, copywriting and reporting. The Email Marketing Specialist will be comfortable working in a dynamic, fast-paced environment while managing coinciding deadlines. They will be talented in digital email marketing and passionate about the food/CPG industry. They will be collaborative, communicative, and have keen attention to detail.

This position is open to candidates located anywhere in Canada or the US.

As Marketing Content Writer, you will:

• Create and deploy customer emails, including any required for marketing campaigns.
• Send requests and collaborate with graphic designers to improve the appearance of outputs.
• Ensure the design and layouts of emails are optimized, user and mobile-friendly.
• Create, update, deploy, and maintain content for email automation flows.
• Update and maintain content for transactional emails.
• Review, analyze, and report on all weekly customer emails.
• Build and deploy all emails for Epicure’s lifestyle program.
• Own end-to-end concepting and content development across all email marketing programs.
• Report to the Marketing Manager on overall project progress to ensure deliverables are being effectively prioritized, completed with accuracy, and meeting business expectations.
• Communicate closely with the Marketing Production Manager when delivering materials across multiple departments to ensure deadlines are being met.
• Craft exceptional copy, content, and brand messaging that resonates, while maintaining consistency of voice, tone, and writing standards.
• Employ strong editorial judgement in and out of email templates; ensure accuracy of information/facts and grammar.
• Become knowledgeable of our products, categories, and value adds to promote and educate products, meal plans and programs effectively.
• Support additional Epicure brand, marketing, and communications initiatives as required.
• Support the customer experience team with any email customer requests.

What we have:

• Competitive salary and benefits package
• Annual professional and personal wellness funds
• Product discounts
• Opportunity to join a team at the helm of expanding the company’s brand and mission—we are Canada’s largest direct sales company and are growing fast in the US.
• A team of talented and passionate marketing and creative professionals.

What you have:

• A minimum of 4 years of experience in a professional email marketing/writing role
• A Bachelor’s Degree in Business/Marketing, Communications, Advertising, Creative Writing, or a related field
• Proven experience creating high-impact, unique marketing campaigns.
• Familiarity with pertinent automation and performance evaluation software.
• Previous experience working in Klaviyo and Sendgrid is considered an asset.
• Strong editorial judgement and exceptional writing, editing, and proofreading skills.
• Detail-oriented and proficient in tracking and reporting on project progress while collaborating with teams to ensure timelines and requirements are met.
• Ability to thrive and stay on the ball when under pressure/managing multiple coinciding projects; this is a fast-paced growth environment.
• Experience in eComm, direct sales or food/CPG industries is considered an asset.
• Ability to work in a dynamic, fast-paced environment while managing coinciding deadlines.

Who we are:

We all deserve to eat good food every day—despite the daily crunch for time and inspiration. That’s why everything we offer, from premium ingredient blends and easy recipes to ultra-timesaving cookware, is designed to help you know what’s for dinner and make it fast. We are on a mission to better the lives of 20 million people across Canada and the US.

We hire only the best. You’ll be working with some of the best minds in the business, because we understand that “A” people attract “A” people. We love creative minds and we’ve created an environment where you’ll feel safe and comfortable sharing your ideas. We care about our company’s mission, and we thrive off the enthusiasm from our ambassadors and customers.

Our values are incorporated into everything we do. We work as a team, grow as a team, and win as a team. If you share the below values, then chances are you’re a great fit to work with us!