Canadian Cancer Society Looking for Senior Manager, Email & Lifecycle Marketing at Toronto, Ontario, Canada Full Time

Job Title:Senior Manager, Email & Lifecycle Marketing

Work Model: Hybrid

Location: Toronto

Salary Band: 7 ($63,750- $106,250 CAD)

WHY JOIN THE CANADIAN CANCER SOCIETY (CCS)?

The Canadian Cancer Society works tirelessly to save and improve lives. We fund the brightest minds in cancer research. We provide a compassionate support system for all those affected by cancer, across Canada and for all types of cancer. As the voice for people who care about cancer, we work with governments to shape a healthier society. No other organization does all that we do to make lives better today and transform the future of cancer forever.

Help us make a difference.

COME AS YOU ARE

At CCS, we embrace everyone’s uniqueness and recognize the strength that lies in differences. We believe in the power of our collective potential and strive to achieve a more diverse, inclusive, and equitable workplace to empower and create opportunities for all. We welcome and encourage applications from all qualified candidates regardless of their gender, age, religion, race, ethnicity, and nationality. Particularly equity deserving groups, such as members of the BIPOC, and 2SLGBTQI+ communities, people living with disabilities, veterans, and anyone who may contribute to the further diversification of the Canadian Cancer Society. Together we unite and inspire all Canadians to change the future of cancer.

Job Overview

Reporting to the Director, Digital Fundraising and New Segment Engagement , the Senior Manager Email and Lifecycle Marketing will help transform the future of cancer by taking the lead primarily on mass email marketing strategies. Your role is to reach donors through email campaigns ensuring that the experience we provide to our supporters across their journey is the best-in-class, while leading the planning and implementation of the base marketing and net-new online fundraising activities to drive conversion, retention and grow revenue.

You will work in shaping the overall lifecycle, offer and content strategy and oversee the end-to-end execution for specific audiences/segments throughout the donor journey. Leveraging analytics to drive the decision-making process, you will convert, retain and nurture the leads and donors through the different stages of their journey including offer conversion, onboarding to ‘post-purchase’ flows identifying valuable touch points by analyzing the audience behaviour.

You will co-manage the email and SMS marketing program specifically focusing on our automated send strategies for annual and monthly to increase lifetime value. You will be setting up engaging drip and stand-alone campaigns and managing the overarching email solicitation calendar to execute the plan while monitoring transactional and behavioral triggered responses via SMS and email on large scale.

This position is ideal for a senior direct-to-consumer-focused email marketer or digital marketing professional who enjoys building, leading, creating meaningful 1:1 donor experience at scale. The senior manager will develop data-driven strategies, own the email and lifecycle roadmaps, forming recommendations and best practices to drive channel conversion. The role will establish, manage and optimize the key performance indicators and move the portfolio to the next level. The candidate will thrive in a results-oriented and dynamic environment where one must navigate the current matrix realities while moving to the future state.

What You’ll Be Doing

Online Channel Growth Strategies

• Work closely with the Director of Digital Fundraising and New Segment Engagement in the execution of the Digital Fundraising 5-year strategic plan with a focus on elevating digital conversion and retention with the long-term view to grow and diversify the channel mix.

Email and SMS Campaign Management

• Establish the overall email and SMS strategy, roadmap, test plans, planning briefs and requirements, including the creative offer and message execution for all audiences/segments to drive performance (revenue).
• Create, design, execute and manage engaging email solicitation campaigns for annual, monthly and signature programs.
• Develop, manage and execute the end-to-end email and SMS drip campaigns while optimizing the offer, content, subject lines, design layout/template and all conversion elements including send times and drip delivery schedule.
• Own the donor email and SMS lifecycle strategy specifically within automated journeys including the annual audit and updates to the series to upgrade existing annual and monthly donors, win-back the lapsed donor, renew/reactivate and convert the abandoned cart audience.
• Establish email, SMS and lifecycle tracking /tags are applied for deep-dive campaign analysis and recommendations.
• Monitor and maintain the email marketing calendar and consider all key events when scheduling emails.
• Collaborate with mass marketing verticals to define and continuously refine the email planning, deployment and internal processes to reduce friction and improve outcome.

Segmentation & Offer Strategy

• Partner with various stakeholders to complete a deep dive analysis into the email, SMS and lifecycle performance by audience/segment.
• Proactively identify and develop attractive offers, value propositions, incentives, and promotions to drive performance and giving experience.

A/B Testing & Innovation

• Plan and conduct A/B tests to grow revenue.
• Develop testing roadmap and hypotheses, create experimental designs, and implement A/B tests or multi variations testing to grow revenue.
• Interpret test results and refine the tactics/strategies to improve real-time results.
• Partner with internal stakeholders to grow the email databases for lead and list size.
• Build digital 3 rd party partnerships to expand the email and SMS database

Analytics, Reporting & Compliance

• Manage and report on email marketing campaigns and results.
• Define and continually refine key performance metrics to measure overall email marketing campaign effectiveness, make suggestions for improvements, and establish best practices.
• Report on database and segment growth along with revenue performance
• Participate in the development, improvement, and implementation of the Donor Journey, making suggestions to improve conversion and overall experience.
• Ensure emails comply with industry standards and privacy policies, mobile friendly and CASL compliant.
• Stay updated on industry best practices and emerging trends in email marketing and CRM.

People Leadership

• Build a high-performing team (currently 1 Digital Fundraising Coordinator) and foster a culture of collaboration, coaching, and mentoring with internal and external teams.
• Provide strong people-leader support and guidance to build the departmental end-to-end email, SMS and lifecycle requirements.
• Provide a safe and healthy work environment for team members and relevant stakeholders.
• Foster a working environment that highlights the talents and strengths of each team member.
• Ensure that hiring practices are inclusive.
• Encourage growth and development opportunities for all team members.
• Champion CCS as a hero in the face of cancer.
• Actively contribute to our culture of justice, belonging, equity, diversity, and inclusion by ensuring that all staff feel represented and heard regardless of their gender, age, religion, ethnicity, and nationality or race.

Qualifications

• Bachelor’s Degree in Marketing or equivalent experience in Marketing, Digital Marketing, e-Commerce
• 5+ years of experience in a digital lifecycle or email marketing role with demonstrated success driving results.
• Experience in direct response and online fundraising are preferred.
• Experience in developing and automating email campaign (acquisition and retention programs).
• Proven experience in developing, leading digital lifecycle or email marketing strategies, tactics and end-to-end execution.
• Experience in analyzing large data sets and collating/visualizing data to drive business decisions.
• Demonstrated track record in developing and executing A/B tests to improve performance.
• Experience with HTML and Content Management Systems.
• Advanced level of proficiency in Salesforce Marketing Cloud, Google Analytics Data Studio, Luminate Online ,MS Office and other software as a service (SaaS) or platform as a service (PaaS) solutions an asset.
• Exceptional analytical, presentation and communication skills.
• Staying abreast of industry trends, new technologies and best practices in Email and SMS marketing to identify opportunity for innovation and experimentation.
• Excellent sector knowledge and understanding of the Canadian not–for–profit landscape.
• Bilingual (English / French) an asset.
• Excellent attention to detail, project management, follow-through, results-orientated and ability to work in a fast-paced environment.
• Strong data and analytics skills to inform strategy, tactics, improve results/processes and troubleshoot complex business challenges.
• Exceptional leadership, collaboration, two-way communication skills with the proven ability to work effectively within a matrix environment.

What You Can Expect From Us

CCS offers meaningful opportunities to help make a difference in the lives of Canadians with cancer, their caregivers, families and communities . We are committed to building and nurturing an inclusive community for our employees by highlighting their unique experiences. We value diverse skills and strongly encourage applications from all qualified candidates. CCS is committed to fostering a culture that is inspiring, supportive and exemplifies our core values:

COURAGEOUS UNITED CARING RIGOROUS

In return for your skills and dedication, we offer an attractive compensation package that encompasses a competitive salary, excellent benefits, which include paid parental leave, paid family sick time and health insurance, and the opportunity to have a rewarding employment experience where your contributions can make a true difference every day.

How To Apply

Qualified candidates are invited to submit their resume, cover letter and salary expectations .

We thank all candidates for their interest and advise that only those selected for an interview will be contacted.

Other Information

CCS is committed to employment equity and encourages applications from all qualified candidates. In accordance with the local provincial  Accessibility Act , accommodation will be provided as requested throughout the recruitment process . We want to make the interview process a great experience for you!

Please note that in keeping with the mandate of CCS to model and promote healthy lifestyles , employees are not permitted to smoke in or about CCS premises or while carrying out CCS business.

As an employer, occupational health and safety legislation requires that we protect our workers from health and safety risks in the workplace. CCS has implemented a mandatory vaccination policy requiring that all staff who work in any of our physical workplaces must be fully vaccinated against COVID-19. All employees will need to attest to their vaccination status through a secure online form or automated applications. Reasonable accommodation and remote working will be discussed on a case-by-case basis.

Privacy Disclosure

We collect your personal information through forms, by phone or in person to evaluate your candidacy for the role(s) you have applied for, to contact you regarding your candidacy, and to generate recruitment-related reports. If selected for a position at CCS the information provided will be used for the purposes of pre-employment checks and added to your employee file.  We may share your personal information with third parties, including recruitment consultants, within or outside your province or territory or outside Canada to carry out the purposes identified above, or as required by law.  We may contact you by mail, email, phone or text. You can exercise your right to access your information or have it corrected, unsubscribe from communications or withdraw your consent by selecting these options within the ADP system, or by contacting [email protected] . For more information about our privacy practices , visit cancer.ca/privacy.

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