Canadian Tire Looking for Analyst, Advanced Measurement & Analytics, Triangle Retail Media at Ontario Full Time

What You’ll Do

Are you looking for a career defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! The Analyst, Advanced Measurement & Analytics, Triangle Retail Media (TRM), will be responsible for supporting standard / recurring reporting, measurement, and insights on TRM performance, post-campaign performance and in-flight reports. TRM is Canadian Tire Corporation’s (CTC) rapidly scaling Retail Media Network Business across banners. Investing behind this business and scaling it over the next five years is a top strategic priority for CTC. As a member of the TRM team, you will work alongside groups of industry experts in a highly agile, entrepreneurial, and exciting environment. You will make an impact by:

• Building and executing a comprehensive measurement plan to evaluate TRM campaigns performance based on specific marketing objectives, and using data to make recommendations on optimization

• Supporting the Manager, Advanced Measurement & Analytics, in defining and standardizing methodology for measuring, forecasting, and reporting on media campaign effectiveness including return on ad spend (ROAS), messaging impact, benchmarks, incrementality, and brand lift metrics

• Determining best approaches, under the guidance of the Manager, Advanced Measurement & Analytics, for establishing baseline, calculating incrementality, adjusting for seasonality and conducting causal inference and difference-in-difference analysis for TRM campaigns

• Developing campaign reports and deriving insights to ensure TRM clients get a real-time and holistic understanding of short and long-term program performance, and can provide input to improve the effectiveness and efficiency of their investments to achieve their advertising goals

• Analyzing large sets of data and distilling them into actionable insights and trends in a timely manner, to help Sales and Account Management teams strengthen their pitches to vendor/ clients

• Supporting the Manager, Advanced Measurement & Analytics in the development of measurement and reporting tools which enable clients with a thorough understanding of the value generated through media network advertising

• Leveraging expertise in analytical tools and statistical models to create a system for data science translation into business terms, and deriving a story and strategy from data as needed

• Partnering cross functionally with other analysts, data scientists, and data engineers to build and maintain data pipelines, processes, and reporting solutions/visualizations to help enhance data narratives

What You Bring

• Post secondary education in statistics/ math/ analytics or a related quantitative discipline

• 1-2 years of experience in Digital Analytics Management, Digital Marketing Insights or Reporting Management role at a publisher, ad network, or retail media network

• Strong quantitative and statistical skills, with hands-on experience with analytical tools and languages, including SAS, R, Python or MATLAB, with a working knowledge of designing and driving cross functional analyses

• Familiarity with cloud-based architectures and experience working with tech and data enablement teams/ tech solution architects to navigate technical requirements to enable data pipelines for ML/DL models

• Sound knowledge of db technologies, with the ability to communicate with technical staff to challenge processes and solution complex problems

• Demonstrated strategic and analytical reporting approach, with the ability to navigate ambiguity and manage multiple priorities

• Excellent verbal and written communication skills

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Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

We are one of Canada’s most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to excite and serve Canadian customers from coast-to-coast. We are connected to communities, big and small, from coast-to-coast, offering products and services that reflect the diverse nature of every one of them. From sports to outdoors, automobiles to homes, we know and understand life in Canada like no other retailer can.

We are always on the lookout for curious, creative people who are able to navigate and excel in a rapidly evolving retail environment. If you’re ready to take on new challenges – be it in digital, IT, marketing, data & analytics, merchandising, or one of the many other roles we have – there is a place for you here, so apply today.