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Canalyst is the leading destination for public company data and analysis. The company’s SaaS platform provides instant access to the cleanest, richest, best structured fundamental data and models on global public companies. Hundreds of firms across financial services and corporate markets globally rely on Canalyst to drive efficiency across their teams and to ground their financial analysis on sound fundamental data. Founded in 2015, Canalyst has offices in New York and Vancouver, with remote teams working across the globe.
Location: We’re open to candidates from anywhere in Canada or the US.
Are you a digital marketer with a killer instinct for driving new business? Canalyst is looking for a Director, Demand Generation to join our growing marketing team. The successful candidate will be responsible for developing, implementing, managing, and optimizing search, social, and paid media campaigns, while working closely with the Vice President of Marketing and other key stakeholders in Product and Sales.
Own an integral business function in one of North America’s fast growing companies, while serving some of the most sophisticated clients in the capital markets.
WHAT YOU’LL DO
Own Demand Generation – from strategy and team building, to budgeting and processes
Plan, test, implement, and measure multi-channel media campaigns to drive inbound demand and support various stages of the prospect and client lifecycle
Manage day-to-day performance across multiple channels including but not limited to Google Ads, Twitter, and LinkedIn
Analyze and report on campaign results and continually optimize performance based on key insights
Identify new opportunities for growth, including new channels, content, partners, and markets
Be accountable to pipeline and new ARR
Collaborate with internal stakeholders on targeting, channels, and campaign creatives for optimizing conversion and generating brand awareness and inbound leads
WHAT YOU’LL BRING
5+ years of demand generation leadership and execution experience in B2B tech, with expertise in leveraging paid digital channels to drive lead generation and brand awareness
Bachelor’s degree in finance, marketing, or equivalent experience
In-depth knowledge of marketing frameworks, including ABM and value-based marketing, digital engagement, acquisition strategies, and more.
Experience in building and managing ad campaigns in Google, Twitter, LinkedIn, and other paid digital channels
Working knowledge of BI tools, CRMs, Google Analytics, HubSpot
Proven ability to manage projects across different departments, multiple stakeholders, and many moving parts
Strong analytical skills and attention to detail
A lifelong learner with a genuine curiosity for your solving clients’ problems
A visionary leader who is happy moving from big picture thinking to getting things done alongside their team
Passion for the capital markets is an asset!
WHAT CANALYST OFFERS
Growth opportunities in a well-funded, high-growth company that’s aiming to be the new fundamental dataset of record
Autonomy to create your own schedule and do your best work
Education & learning stipend for personal growth and development
Comprehensive benefits package including health, dental, vision, and mental health
OUR COMPANY
We recognize the advantages of working flexibly. We have two offices located in New York, NY and Vancouver, BC, and our team works both remotely and in the office (when it’s safe to do so)
We’re a championship team, each of us with an integral role in building and running Canalyst
We celebrate authenticity and value the unique experience and contribution of every team member
We work together towards the shared goals of solving our clients problems and building a world-class business
We value autonomy and responsibility in a way that empowers each member of our team to do their best work
We’re committed to ongoing personal and professional growth and we back it up with a learning stipend, lunch and learns, and guest speakers
We support your development by providing ongoing feedback, career development, and weekly 1-on-1s
We’ll set you up to work remotely and effectively with all the equipment you need
We keep you in the loop through quarterly updates and our company-wide annual retreat to celebrate big wins and milestones
Don’t see a job that fits your skills? Email us directly at [email protected].
