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In short: B2B Marketing. Full-time position in a Toronto startup with flexibility. Work directly with the founding team. Generous equity compensation.
Currently, Cargoflip is bringing its product to market. Reporting directly to the Founders, this marketer will be responsible for developing B2B marketing programs that drive businesses to adopt Cargoflip’s products and services, help with product positioning and go to market strategy, launching new verticals and kickstarting our inbound channel strategy.
What will you do?
- Develop and execute growth strategies to drive adoption
- Develop deep expertise in Cargoflip’s industry, brand identity, customer segments and value props
- Be a go-to expert for our offering’s position in the market
- Enable Sales teams with the value propositions, positioning, messaging and sales collateral needed to successfully engage with prospects and support new sales
- Find new growth areas to expand our marketing portfolio, own test execution, analysis and scaling opportunities
- Own relevant KPI and reporting and communicate results across the organisation
- Adopt data-first approach by continuously tracking, analysing, reporting and optimising all growth efforts across all channels
- Manage, mentor and grow your team
Why us?
- Product-focused company with technical co-founders who understand what it takes to build a great product
- Venture-backed by early investors in companies like UiPath, Transferwise, and Coda
- Unique position early in our journey for you to make a tremendous impact and shape the direction of the company
- Our vision is that engineering at Cargoflip will work at the intersection of operations and data
- We are not scared to try new things as long as it aligns with our value of “Empowering Customers”
Who are we looking for?
- 3+ years of relevant work experience in demand generation, product marketing or strategy consulting
- Experience in B2B marketing and working closely with sales, product and operations teams
- Strong track record of thriving in a hyper-growth environment with a roll up your sleeves approach
- You enjoy working on analytical and creative sides of marketing. Conceptualising content for lifecycle e-mails and finding nuggets of data to help optimise a campaign are both things you like to do
- Experience in logistics or supply chain is preferred but not required
