CMI Solar Canada Looking for Digital Marketing Specialist at Mississauga, ON Full Time

Looking to apply your experience and expertise to a purpose-driven, operationally focused, and growing team making a positive impact in the world? The Marketing lead takes a hands-on approach in leading CMI Solar’s marketing strategies and programs, focusing on demand generation, sales enablement, and brand awareness. Thriving in a hybrid, fast-paced, dynamic environment, the Marketing lead oversees the successful creation, development, and execution of all marketing efforts.

The Role:

• Reviewing current marketing trends and advertisements to determine the effectiveness of different styles and strategies
• Analyzing sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective
• Working with the Sales Team to develop successful strategies and campaigns that attract new customers.
• Collaborating with the executive team to make high-level decisions regarding the budget and the direction of the company
• Creating and maintaining a successful brand and image that attracts new customers
• Developing marketing strategies for new products or services
• Generating traffic through proficiency in marketing automation and CRM tools to convert visitors into leads and customers for our sales team.
• Developing and implementing a cohesive marketing strategy including objectives and goals to support growth and increase brand awareness
• Exploring and recommending new initiatives to support department and company objectives
• Driving all Marketing initiatives across the organizations
• Focusing on effectively increasing margins by balancing objectives of growth and profitability through effective product management
• Managing and completing spontaneous internal requests alongside marketing plans you propose and implement
• Owning multiple projects at once while maintaining a high level of detail, sense of urgency and ownership to “get it done” by handling timelines with both internal and external partners
• Leading the enhancement of our online presence and website(s)
• Ensuring Marketing projects meet deadlines and providing clear communications to stakeholders
• Aligning Marketing events to company strategy
• Conceptualizing and supporting the execution of multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Staying current with market trends, product capabilities and changes to our products and services
• Forecasting, drafting, implementing, and overseeing the Marketing department budget
• Communicating with all key stakeholders on changes
• Overseeing content creation and targeted customer strategies
• Aligning with Sales Leadership to drive customer retention initiatives
• Supporting with all other duties as assigned by manager

Location: Hybrid remote/in-person (Mississauga)

Required Skills/Proficiencies:

• 4+ years of marketing experience in the solar/renewable energy field
• Experience developing and implementing strategic marketing plans
• Successful experience working with internal and external stakeholders, including customers and vendor partners
• Ability to communicate effectively with partners at all levels, especially senior leadership
• Ability to act as a flexible and innovative team player with a roll-up-the-sleeves attitude and a hands-on approach
• Ability to manage time effectively and be focused on setting and executing clear objectives and priorities
• Commitment to excellence and high standards
• Versatility, flexibility, and a willingness to work within changing priorities with enthusiasm
• Ability to exercise strong organizational, problem-solving, and analytical skills
• Ability to demonstrate excellent customer service and interpersonal skills
• Proficient with Microsoft Office, especially Excel and PowerPoint

Job Type: Full-time

Salary: $55,000.00-$78,710.61 per year

Benefits:

• Extended health care

Schedule:

• 8 hour shift
• Day shift

Ability to commute/relocate:

• Mississauga, ON: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Are you located in the Greater Toronto Area?

Experience:

• Digital marketing: 3 years (required)

Work Location: Hybrid remote in Mississauga, ON

Expected start date: 2023-01-03