CMP Group Ltd. Looking for Growth Marketing Specialist at Woodbridge, Ontario, Canada Full Time

CMP Group Ltd. (CMP) is a global manufacturing company with 6 manufacturing and distribution facilities throughout Canada, the United States, Italy, Australia, and China. CMP supplies the recreational and commercial marine industries with a broad range of products for various industry segments, including anchoring & ground tackle, corrosion, dock & boat accessories, and steering & controls. CMP manufactures and distributes products under the brands, Martyr, Rocna, Vulcan, Titan, Panther, Dock Edge, Octopus, Intellisteer, Sanitation Equipment and, Trollmaster.

Join our marketing team at CMP Group as a Growth Marketing Specialist and embark on a journey where no two days are the same. From crafting advertising campaigns to managing events, you’ll be at the forefront of shaping our brand’s narrative and growing our market presence. You will work closely with the Corporate Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. This includes performing day-to-day activities in Wordpress, Google Suite, Paid Social, Zoho, and other software in the MarTech stack. You will also own and manage events, both virtual and in-person. This is an exciting opportunity where you will be exposed to multiple facets of marketing. Each project you work on will serve as a stepping-stone in your journey toward becoming a well-rounded marketing expert. The ideal candidate will excel at analyzing marketing data to uncover insights, predict trends, and execute content campaigns that effectively drive growth across multiple digital channels, including paid search, paid shopping, and paid social media.

The Growth Marketing Specialist will play a crucial role in advancing our digital marketing efforts, employing a comprehensive approach to drive significant business outcomes. If you are driven, analytical, and creative, with a proven track record in digital marketing, we would love to hear from you.

Benefits

• Extended Benefits Plan (Vision/Dental/Prescription/etc.) as of your first day
• Performance, Education & Referral Programs
• Quarterly town halls and summer BBQ’s
• Annual Golf Tournament and Winter Holiday Party
• And much more!

Responsibilities

Campaign Design:

• Own and execute the campaign and promotional strategy for content and events to scale business to attract new customers and enhance customer loyalty.
• Organize, build, and launch acquisition and nurture marketing campaigns including webinars, resource downloads, and events through various channels including email, social, digital ads, website, and others
• Act as project manager for campaigns, events and website update projects, working closely with your marketing colleagues on content, design, video, etc. and other stakeholders like Engineering, Operations, and Sales teams.
• Create and update campaign specific landing pages, forms, and thank you pages

Paid Advertising:

• Own and manage advertising accounts (e.g., Google Analytics, Shopify App Store), overseeing strategy, channel selection, campaign execution, and audience targeting.
• Lead the creation of paid marketing funnel strategies for diverse audiences, applying A/B testing for data-driven decision-making.
• ROI and ROAS: Manage budget allocations for digital campaigns, ensuring cost-effective allocation and maximized ROI.

Administration and Collaboration with Data and Sales

• Manage an account-based marketing (ABM) program, including account-based digital advertising campaigns, intent measurements, testing, optimizing and reporting
• Work closely with Data and Sales team to ensure Zoho, Mailchimp, and other marketing software work seamlessly together
• Provide oversight of campaigns to make sure all campaigns are being completed on time and that the task process flows seamlessly across the team.

Events Management:

• Lead events management by liaising with the sales team and other stakeholders
• Follow-up on and process the event information afterwards

Cross-Channel Analytics:

• Oversee analytics across all marketing channels, including, organic search, paid search, social media, email, and programmatic advertising, to ensure a cohesive, optimized approach
• Serve as resource for other team members and support other initiatives when needed
• Continually learn, research, recommend, and implement marketing best practices.
• Attribution, Metrics, and Reporting
• Contribute to the set-up, refinement, and ongoing measurements of key KPIs across different marketing channels and initiatives.
• Manage dashboards and provide regular metrics updates

Insights Driven Content Creation:

• Collaborate with internal and external customers to help produce compelling digital content (videos, infographics, articles) for web, social media, and SEO enhancement.

Requirements

• 3+ years of experience in paid campaign management
• 3+ years of experience in campaign design, paid advertising, events management, cross-channel analytics and content creation.
• 3+ years of experience in Digital Marketing with a proven ability to develop and execute high-converting marketing strategies based on data analytics. Deep understanding of demand generation strategies, SEO principles, landing pages best practices and CRO, and the marketing technology ecosystem.
• 3+ years of experience in managing B2C and B2B performance marketing campaigns across diverse digital platforms (Google Ads, Facebook/Instagram, YouTube, LinkedIn, etc.)
• 3+ years of experience in A/B Testing and Conversion Optimization: Demonstrated experience in executing and interpreting A/B tests, with a keen focus on conversion rate optimization.
• 3+ years of technical experience – Familiarity with CRM (Zoho), and other marketing automation tools. Understanding of coding languages (eg. SQL) for data querying and analysis is a plus.
• 3+ years of analytical experience – Ability to sift through data, identify trends, and make data backed recommendations. Strong problem-solving skills and attention to detail
• Bachelor’s degree in marketing, business, communication, or a related field preferred.
• Certification in Google Ads and/or Google Marketing Platforms/Saas products
• ABM experience and Visual ad design/creation experience is a plus

HOURS

• 8:00 m – 4:30 pm, Monday to Friday
• Hybrid

CMP values diversity and encourages applications from all qualified individuals who are legally entitled to work in Canada. We welcome applications from candidates with disabilities, and accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation please contact Human Resources at careers@cmpgroup.net . We thank all applicants for their interest and advise that only those selected for an interview will be contacted.