Drew Brady Company Inc. Looking for Digital Growth Marketing Manager at Oakville, ON Full Time

We are an established clothing brand that continues to grow year over year. We are currently searching for a Digital Growth Marketing Manager. This is a Full-Time Permanent opportunity.

We are looking for an individual who is a great team player. Is entrepreneurial in nature, a problem solver, takes initiative and responsibility, and is able to present, and execute new ideas.

Location: We are open to this being a remote position, however the ability to come into the office if and when needed (once COVID is resolved) would be a plus.

What You’ll Be Doing: While you will be expected to assist and participate on a need-to-basis in all Marketing related responsibilities— your primary responsibility and focus will be everything to do with Paid Search, SEO, Email Marketing, and Paid & Organic Social Media to start with.

Important: We are a seasonal brand (winterwear), so a strong secondary skill is a significant requirement to be productive all -year round. Strong creative skills (graphic design/photography etc) for example would make for a great combination. (Please submit a portfolio if you do)

CORE RESPONSIBILITIES: Paid Search & SEO, Paid & Organic Social Media, Email Marketing, Influencer Marketing— Strategy + Execution + Evaluation

• Drive Paid search, SEO, social & email channel strategy by setting up robust action plans that work cohesively with our digital ecosystems and ultimately contribute to the growth of Heat Holders® online, retail business, and overall sales
• Understanding the digital ecosystem holistically. Working with internal and external stakeholders to lead research, identifying and developing content that will drive traffic and perform well on various channels. This includes and is not limited to articles, videos, photography, illustrations, etc.

OTHER RESPONSIBILITIES:

• Any other tasks related to other Marketing channels as needed

• Creative skills (Photography, Graphic design, etc) are a plus.

Core Responsibilities In Detail:

1. Paid Search & SEO

Robust skillset to create, manage and grow paid search campaigns

Deep understanding of Google, Bing, etc. platforms

Ability to identify and capture opportunities

2. Organic Social Media Marketing Programs & Management

Content Creation & Co-ordination

• Manage and activate social media campaigns
• Manage all social media platforms
• Develop and execute an always-on content calendar to engage customers & followers as per the brand strategy
• Identify, manage and coordinate content creators for socials media requirements.
• The ability to create high-quality photography-based content is a significant plus.
• Organize and manage events to boost brand awareness

Paid FB & IG Advertising

• Conduct audit that includes competitive analysis and recommended execution plan
• Develop target audiences
• Optimize budgets by developing custom audiences to retarget users and drive sales from new and existing customers
• Utilize A/B testing on a copy, creative, and landing pages to optimize budget
• Deliver campaign reporting and key performance metric (KPM) tracking

Community Moderation & Management

• Check all social conversations daily to learn what customers are thinking and respond to any questions or requests in a responsible manner in-line with the personality and culture of our brand. Moderate and manage all social chatter across FB, IG, Twitter, etc.

Analytics & Reporting

• Gather and monitor social analytics and internal data sources against target KPIs to identify areas of opportunity and strategic focus
• Report weekly, monthly, quarterly on KPIs specific to objectives, and optimize approaches based on learning

3. Email Marketing Communications & Management (Klaviyo)

• Manage and activate email marketing campaigns and deploy email Analysis of current email marketing campaigns and performance, and make recommendations for improvement
• Manage trigger email campaigns throughout the customer lifecycle to maximize sales
• Develop lead generation strategy to grow subscriber base
• Set up automations on Klavio
• Create and coordinate content & copy as needed
• Carry out segmentation of the database and implement remarketing strategies
• A/B testing on various email campaigns to establish the most effective MVT Testing on email marketing campaigns
• Tracking and reporting on email campaigns to guide improvements
• Report on sales revenues generated through email marketing campaigns
• Perform other related duties and projects as assigned

Who You Are – Your Knowledge, Skills & Experience

• IMPORTANT: 4 – 6 years of clearly demonstrated growth marketing experience in D2C space. Salary will be based on applicable & proven experience.
• Proficiency in Web Analytics Tools (Google Analaytics, Facebook analysis etc)
• Proficiency in Advertising Tools (FB Business Manager,AD Manager, Klaviyo, Yotpo etc )
• Proficiency in Data Visualisation
• Proficiency in developing and managing Influencer relationships
• Profeciancy in design is plus.
• University or College degree in Marketing, Advertising or a related field of study
• Familiar and well-versed with CASL (Canada’s Anti-Spam Legislation) compliancy
• Basic/Intermediate graphic design skills is a plus: work in Adobe Photoshop, illustrator, InDesign
• Advanced knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook) and Google Analytics
• Strong knowledge of social channels and digital trends.
• In depth knowledge of the role of social and digital platforms within marketing
• Proven experience using data and insights to drive social engagement by offering compelling and valuable content to appropriate audiences and customers
• Proven success in managing social channels, content monitoring, social listening, reporting and paid social advertising Strategic and creative approach to problem solving and solutions-building
• Attention to detail.
• Project management skills and organizational skills

Application Deadline: ASAP

Apply today with your resume & portfolio (if applicable) so we can get to know you better!

Equal Opportunity Employer

We are committed to providing a respectful and empowering workplace that values our greatest resource, our people. Diversity, equity and inclusion are essential components of our culture that empower us to meet the needs of our employees, customers and communities. We welcome applicants from all backgrounds including racialized persons / persons of colour, women, Indigenous / Aboriginal People of North America, persons with disabilities, LGBTQ2S+ persons, and any other characteristic. We’re an equal opportunity employer and provide employment accommodation in accordance with provincial legislation. If contacted for an employment opportunity or testing, please advise Human Resources if you require accommodation at any stage of the recruitment process .

We genuinely thank you for your interest in this opportunity with us. Due to the high volume of applications we receive, only applicants selected for an interview will be contacted.

Job Types: Full-time, Permanent

Salary: From $70,000.00 per year

COVID-19 considerations:
Covid Protocols are in place for anyone attending the office and everyone is expected to comply without exception.

Application question(s):

• What level of proficiency & expereince do you have in creative tasks like Photography based content creation and / or Graphic design? Reply with ONE of these four choices: None, Basic, Intermediate, Pro.

Experience:

• Digital Growth Marketing: 4 years (required)