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Job Posting: *Social Media & Marketing Officer* *Department: *Communications and Marketing *Reports to: *Manager, Communications and Media Relations *Posting type / term: *Unionized / Permanent *Location: *Remote in Canada or Hybrid in Toronto *Level / Salary range: *$56,650 to $64,375 *Application deadline: *Open until filled *Apply to: **jobs @egale.ca*_(must include cover letter)_ *About us* Egale is Canada’s leading organization for 2SLGBTQI people and issues. We improve and save lives through research, education, awareness, and by advocating for human rights and equality in Canada and around the world. Our work helps create societies and systems that reflect the universal truth that all persons are equal and none is other. Egale is committed to equity diversity inclusion and decolonization (EDID) in employment and therefore strongly encourages people of diverse, intersecting, and marginalized identities to apply. This is including, but not limited to: women, Indigenous, 2SLGBTQI, people of colour, older persons, persons living with HIV, sex workers, people with disabilities and other historically marginalized groups. We recognize that equity-denied employment seekers often rule themselves out of applying if they do not meet all educational or skill requirements or have gaps in employment/education. At Egale, we take lived experience into consideration and encourage using your cover letter as an opportunity to explain how your lived experience translates to this role. *Position Description* Egale Canada is seeking a highly creative and motivated bilingual Social Media and Marketing Officer to join our team. Reporting to the Communication Manager, this new position creates the design, editing and strategic dissemination of various types of promotional and creative content intended to support the social and digital channels, awareness and fundraising campaigns, and online content for Egale Canada. Original content development includes, but is not limited to short-form copy, video assets, social media posts, static visual assets, infographics, social ads, and more. The successful candidate will be Egale’s digital storyteller and a key contributor to Egale’s Communications team in the development of digital marketing and content strategies across its various brands and channels. This role will ensure that all content portrays Egale as an innovative and leading voice in 2SLGBTQI rights across Canada; maintains and elevates the organization’s extraordinary reputation; and illustrates our shared commitments. *Primary Duties & Responsibilities* Project Management and Administration – 20% Content Creation and Distribution – 50% Analytics and Reporting – 30% * Strategize, develop, create, edit and evaluate content, specifically visual static and video assets, to support Egale’s content strategy across various platforms and brands. * Proactively make recommendations and enhancements to improve performance of social and marketing content. * Work with the Communications team and internal departments to ensure the timely execution of effective digital content for marketing-communications activities. * Write and edit copy for Egale’s newsletter and social channels, and ensure information is accurate, relevant, and timely, and adheres to brand guidelines. * Review and edit content developed by internal and external partners for consistency of message and quality. * Monitor performance and report on KPIs for campaigns and day-to-day content performance (e.g. post/reach engagement, audience, video views, and conversion rates, follows, among other metrics). * Follow and track the use of social media by equivalent organizations and identify opportunities for cross-industry content promotion, as well as the sharing of lessons, opportunities, and best practices. * Create and manage social media calendars that incorporate all of the organization’s brands, key audience segments and social media channels. * Ensure content is aligned with brand’s voice, tone and persona, and that it complies with legal, copyright and user/client privacy requirements. * Cultivate and maintain constructive relationships with peers in partner organizations. * Cultivate and maintain constructive relationships with external vendors and agencies. * Cultivate and maintain constructive relationships with the rest of the Communications team to identify opportunities for synergies and message amplification between owned, earned, and paid media initiatives. * Develop and administer content asset catalogue. * Identify new best practices and standards and contribute to the creation of new processes to exchange information with team members. * Understand requirements and uphold overall compliance to digital policies, procedures, and brand guidelines, escalating as needed. *Knowledge, Abilities and Skills* * Knowledge of equity, diversity, inclusion, and decolonization (EDID) principles, and a strong understanding of anti-racism and anti-oppression framework. * A strong understanding of, and familiarity with, 2SLGBTQI communities * Understanding of and interest in topics relating to the 2SLGBTQI communities is an asset. * Experience working in non-profit and/or agency sectors. * Able to visually represent a company using the existing voice and brand guidelines. * Experience with Google Analytics, Adobe Creative Suites, and social media advertising across various platforms. * Excellent communication skills, including written, verbal and electronic communications. * A self-starter with the ability to problem solve and be versatile to quickly changing priorities. *Qualifications* *Education and Experience: * We recognize the value of a variety of educational experiences including, but not limited to, academic, work and lived experience. All applications, regardless of educational backgrounds will be considered fairly and equitably. However, a degree/diploma in one of the following areas would be an asset: An equivalent combination of education, experience and/or lived experience will be considered. · Post-secondary education in marketing, communications, graphic design or similar degree is preferred. · 2+ years of professional experience in marketing, graphic design, and/or social media. · Experience with Adobe CC, including Photoshop, Illustrator, and InDesign. · Experience with Video Production Software. · Is comfortable with technology and proficient in Office 365 (Outlook, Word, Excel, PowerPoint). · Strong skills in WordPress. · Ability to work outside regular business hours to attend events and monitor social media is a requirement. · Bilingual in French and English would be an asset. · Valid drivers licence preferred. *Working* *Conditions*: *In Office: * · Accessible building located along city bus route. · Five (5) minute walk to the subway. · Public parking available for $10/day (paid for by employee). · Accessible and gender-neutral washrooms (ground floor). · Low noise in the office, fluorescent lighting, option to book board rooms for quiet working or meeting spaces. · Scent free environment. *Remote: * · Laptop provided. *Additional Benefits: * · Comprehensive benefits package (after 4 months’ probation period). · Paid personal days. · 3 weeks of vacation. · Remote work option. · Flexible start times. · Access to gender-affirming funds for gender-affirming care. · Potential for further advancement within the organization. · A diverse and inclusive work environment. · Professional development opportunities. For those working in-office, you have full and free access to the building amenities. Includes: indoor pool, hot tub, sauna, gym, yoga room and squash/racquetball court. *How to Apply* Please submit an electronic copy of your resume/CV and a cover letter with subject line: *“Application for Social Media & Marketing Officer” *to jobs @egale.ca *About Egale Canada* Egale is Canada’s leading organization for 2SLGBTQI people and issues. We improve and save lives through research, education, awareness, and by advocating for human rights and equality in Canada and around the world. Our work helps create societies and systems that reflect the universal truth that all persons are equal and none is other. *Our Mission* is to improve the lives of 2SLGBTQI people in Canada and to enhance the global response to 2SLGBTQI issues. Egale will achieve this by informing public policy, inspiring cultural change, and promoting human rights and inclusion through research, education, awareness, and legal advocacy. *Our Vision* is a Canada, and ultimately a world, without homophobia, biphobia, transphobia, and all other forms of oppression so that every person can achieve their full potential, free from hatred and bias. *Statement on Employment Equity and Diversity* Egale Canada is committed to work led by and for 2SLGBTQI communities. We strive to ensure members of equity-denied groups, from a broad range of communities, feel empowered to apply for positions within the organization. We encourage qualified applicants to consider work opportunities with Egale because a diverse work force is critical to accomplishing our mission. The organization is dedicated to taking proactive steps to overcome historical patterns of discrimination in employment which have created barriers of race, colour, religion, sex, national origin, age, disability, language, class, sexual orientation, and gender identity or expression for some individuals. Egale welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you have questions or requests for accommodations, please email hr @egale.ca We thank all applicants for their interest, however only those selected for an interview will be contacted. _We acknowledge our office is located on the traditional territory of many nations, including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples. Our staff lives and works on stolen land across Turtle Island. As an organization committed to 2SLGBTQI inclusion, our work is bound with Indigenous solidarity, and we are on a constant journey to uphold this commitment._
Job Types: Full-time, Permanent
Salary: $56,650.00-$64,375.00 per year
Benefits:
- Company events
- Dental care
- Extended health care
- Life insurance
- On-site gym
- Paid time off
- Vision care
- Work from home
Schedule:
- 8 hour shift
- Holidays
- Monday to Friday
- No weekends
Work Location: Hybrid remote in TORONTO, ON
