Log In
Sign Up
EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
Description
EPAM Systems is seeking a Director, Marketing Operations to develop and lead our Marketing Operations team. You will report to the CMO, working collaboratively with the rest of the marketing leadership team and key business unit stakeholders.
Responsibilities include marketing reporting, metrics, and ROI analysis; lead assignment and follow-up process; database management; campaign execution support, and marketing technology. The ideal candidate is collaborative, process-driven, detail-oriented, and has demonstrated experience building operational processes from the ground up.
Req. #309912459
What You’ll Do
Marketing reporting and dashboard development, analysis and delivery including using data from Google Analytics, Marketo and relevant marketing systems
Create, implement, monitor and enforce lead management process with service-level agreement
Create, define, and roll-out an end-to-end marketing process optimization and governance
Manage all marketing prospect and customer databases in Marketo, including segmentation
Ensure that Martech stacks are integrated and deployed effectively, including funnel optimization, goal definitions, data tracking, application of data insights, measurement, and analytics – in line with budget, plan and timeline – with continuous communication
Manage and maintain lead and account scoring model
Work closely with the Microsoft Dynamics administrator to ensure all leads, contacts, accounts are properly assigned to sales teams
Manage team of marketing project managers, who support the management of marketing programs
Manage the marketing operations team, who build campaigns
Ensure the integrity of data, including compliance with global privacy laws
Own current marketing technology stack. Establish a roadmap for the marketing technology infrastructure for the next three years and work with appropriate internal and external resources to implement
Create and manage unified reporting – campaign ROI analysis, data visualization, insights, and funnel analysis
Requirements
7 to 10 years of experience working in the Marketing operations function in a B2B environment
Robust experience working with marketing automation (Marketo preferred) and CRM systems (Dynamics preferred)
Strong understanding of lead management process in B2B environment
Experience with database management including Accounts, Contacts and Leads
Strong understanding of current marketing technologies available in the market to improve conversion and efficiency
Experience working with BI-tools required
Strong cross functional and analytical skills
Active listener with strong communication skills Agile problem solver
Ability to manage multiple projects simultaneously with keen attention to details
Metrics focused and result-oriented
Demonstrated ability to work in a dynamic, fast-paced environment
Strong negotiation skills
Experienced in building, managing and motivating cross-functional, multi-national teams
Innovation advocate
What We Offer
Extended Healthcare with Prescription Drugs, Dental and Vision Insurance (Company Paid)
Life and AD&D Insurance (Company Paid)
Employee Assistance Program (Company Paid)
Long-Term Disability
Registered Retirement Savings Plan (RRSP) with company match
Paid Time Off
Critical Illness Insurance
Employee Discounts
Unlimited access to LinkedIn learning solutions
Employee Stock Purchase Program
Apply