Family Insurance Solutions Looking for Marketing Coordinator at Vancouver, BC Full Time

Reporting to the Director, Business Development, the Marketing Coordinator provides marketing, sales support, and coordination to team members and brokers for day-to-day marketing activities as well as projects.

This role will coordinate the communications between brokers and the company and assist in the development and implementation of the company’s brand strategy. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

Love What You Do

To us, a seamless user experience is as important as the people behind it. That’s why we hire the most service-oriented individuals in BC and empower them with the tools they need to wow both our broker network and their clients. If a vibrant atmosphere with great people and an ambitious culture sounds like your kind of fit, apply to join us today.

Family is part of Definity, a Canadian, multi-channel, property and casualty insurance company whose success is founded on our family of companies’ long history of delivering a superior experience for those who count on us. We’re proud to help our customers, broker partners, employees, and communities adapt and thrive in a world of constant change. Our success in transforming into a digital leader in our industry is driven by a talented and engaged team with a passion for innovation and high performance.

What you’ll be doing

Specific Responsibilities include:
Broker Management

Communicate sales & incentive campaign objectives, timelines, and deliverables to the sales team, and provide instructions for use or promotion

Coordinate and administer broker setup including agency setup and broker licensing on the Family POS system

Maintain and update broker contact directory and mailing lists

Coordinate broker implementation process

Draft and revise broker contracts

Direct internal departments and brokers along each step of the implementation process

Provision brokerage offices with broker training and marketing supplies

Assist team members with general broker enquiries and requests

Distribute monthly broker performance reports

Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists

Marketing and Communications

Work with all departments to ensure all materials used internally and externally comply with corporate brand guidelines

Manage and coordinate print production with vendors

Create and maintain marketing and training materials (content/copy, artwork, and images including rights management)

Manage and maintain (research, select, order and replenish) promotional material inventory (golf shirts, pens)

Assist in writing and distributing broker communications as well as internal communications between departments

Assist in the development, implementation, and monitoring/reporting of sales campaigns

Participate in building and maintaining competitive marketing information for use in Family’s business planning

Provide timely responses to broker and public feedback received through various channels

Social Media Marketing & Graphic Design

In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Youtube, Twitter, Instagram, etc.) and how they can be deployed.

Develop and deliver social media optimization (SMO) and campaigns.

Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaign

What you bring

Requirements

Detail-oriented and highly organized

Collaborative and works well within a team environment

Excellent written and verbal communication skills

Able to take direction and work independently to achieve goals

Professional, friendly, and courteous in all interactions

Presents information effectively and persuasively across communication settings

Performs well in a busy operation and remains calm under pressure

Able to manage multiple projects in a deadline-driven environment

Familiar with and understanding of personal lines insurance and brokers would be an asset

Willing and able to occasionally travel (up to 1-2 times per year)

Education & Experience

Marketing or Communications degree/diploma or equivalent work experience required

1-2 years experience in Social Media Management.

Graphic design education or equivalent work experience would be an asset

Excellent computer literacy and fluency

High proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint, Publisher)

Proficient with Adobe Suite – Photoshop, Illustrator, InDesign, Survey Monkey

Experience in HTML design, and email software (Mail Chimp) and with major Social Media Platforms is an asset.

Familiarity with content management systems (CMS) and customer relationship management (CRM) tools

Preferred Qualifications

2-3 years experience in the insurance industry (brokerage or insurance company) is preferred

Working knowledge of Abode Captivate Training to create interactive eLearning content.

Experience in User Experience (UX) and User Interface (UI)

Experience working with budgets and forecasting

We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

Go ahead and expect a lot — you deserve it, and we’ve got it:
Hybrid work schedule for most roles

Company share ownership program

Retirement savings program with company-matched RRSP contributions

Generous time away, including vacation, personal leave, and birthday leave

Paid volunteer days and company matching on charitable donations

Competitive salary and benefits, including educational resources, tuition assistance, and paid time off to study for exams

Focus on inclusion with employee groups, access to BIPOC counselors, access to programs for working parents

Wellness and recognition programs

Discounts on products and services

You must be legally entitled to work in Canada. Qualified candidates are asked to please submit a cover letter outlining their suitability for this opportunity and a copy of their resume in one document.

Family’s office is located in the picturesque Coal Harbour area of downtown Vancouver, close to the seawall, Stanley Park, and public transit. The company offers a supportive and collaborative work culture with great employee perks.

We would like to thank all candidates for showing interest in this role and our company; however, only those selected for further consideration will be contacted.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting: [email protected]