Fresche Solutions Looking for Demand Generation, Marketing Program Manager at Sidney, BC Full Time

WHY JOIN FRESCHE? We believe in leading our industry, we believe in innovation, we believe in delighting our customers, guaranteeing their success, and ensuring that 100% of our customers are referenceable.

Our distinct company culture makes us a top employer, as well a premiere choice for our customers for the last seven (7) consecutive years. We work hard to ensure that our values permeate the company and are reflected in everything we do. Whether it be in setting priorities, defining ideas, or carrying out processes, we are committed to ensuring that the following values are manifested at all levels of our organization.

What you will be doing:
You will have a key role in the marketing department as you will be responsible to help create interest and excitement for the company’s products and/or services. Your role is to attract and retain customers, as well as drive revenue. You will also oversee all the tactics used to develop and cultivate long-term customer relationships.

In your day-to-day you will be responsible to:
Develop and execute short and long-term multi-channel campaigns and nurture streams to drive leads and the sales pipeline

Develop strategic marketing messaging and articulating our business products and services

Lead A/B testing strategies and execution across all channels

Measure, monitor, analyze, and optimize campaigns and programs for success

Develop customer personas and know their buying preferences

Produce, collaborate, and revise digital and traditional marketing pieces

Write, edit, and optimize content on and in all Fresche’s marketing outlets, including web copy, SEO and SEM/SEA copy, blog posts, social channels, whitepapers, case studies articles, e-books, emails, infographics, videos, podcasts, webinars, etc.

Maintain the editorial calendar up-to-date

Leverage social networks and other tools to enhance campaign performance, create and manage effective drip campaign, and nurture current prospects

Create all corporate and customer facing materials to support all areas of the Fresche business including groups outside the marketing team

Develop and maintain effective teamwork with team members in order to achieve shared goals

What you should have:
5+ years of relevant experience in demand generation and developing winning marketing campaigns and programs – ideally in the technology sector

Solid working knowledge of Adobe Creative suite (InDesign, Illustrator and Photoshop, etc), of software/web applications including Microsoft Office Suite (PPT, Excel, Word)

Experience with social media monitoring tools

Excellent listening and communication skills in English

Approach teamwork with a positive attitude

HubSpot, Salesforce, GoToWebinar, LinkedIn (Ads), Google (Ads) are assets

We are always looking for highly motivated, energetic, creative individuals who work well in a fast-moving team environment and are committed to excellence.

WHAT’S IT LIKE TO WORK AT FRESCHE?

Visit our Website and Apply Today: https://freschesolutions.com/careers/

FOLLOW US ON: LinkedIn: https://www.linkedin.com/company/fresche-solutions