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Overview:
At Fresh, we believe that the people we hire are the key to our success. Our mission is to create a positive work environment that is inclusive, educational, challenging and fun.
Being part of the Fresh team means more than just being an employee – it means becoming part of the Fresh community. We offer our staff the opportunity for personal and professional growth within our company by offering thorough training programs and by rewarding hard work and dedication.
The Brand Manager is responsible for the implementation of projects that grow the development and maintenance of Fresh’s marketing initiatives. They are able to create and execute a marketing sales strategy to increase brand awareness and improve overall revenue. The Brand Manager will ensure brand guidelines are followed, lead requirements for upcoming projects and promotions, and review data analytics regarding all marketing initiatives. This individual will monitor and evaluate all metrics for all marketing campaigns in regards to their effectiveness. The Brand Manager must be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving under tight deadlines and changing needs. This individual must be versatile, resourceful and inspiring to anyone interacting with the brand including guests, partners and employees. The ideal manager would be a data-driven, process-oriented problem solver, who can communicate clearly while working in a fast-paced environment with great attention to detail and organizational skills.
Role Responsiblities:
- Owns all aspects involved in marketing initiatives and revenue generation including brand awareness
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Develops innovative marketing sales strategies to expand consumer reach, gain market share, increase earnings and eliminate inefficiencies
- Creates, maintains, and conducts analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Monitors the performance of all campaigns and in-store promotions, including input and explanations for results and outcomes
- Protects the Fresh brand by ensuring that brand guidelines, company vision, and value proposition is consistent across all projects
- Leads public relations initiatives, philanthropic initiatives, and asset creation.
- Leads menu and pricing initiatives, and provides feedback and ideas on how to increase sales, profitability and brand recognition through the menu offerings.
- Champions market knowledge to be able to make recommendations on packaging, language, etc. that appeal the greatest to our target audience
- Manages partnerships with freelancers and independent contractors, putting Fresh’s best interest in mind, ensuring projects are completed to specifications while meeting deadlines
- Leads cross-channel promotional efforts (delivery, etc).
- Understands the importance of working with various departments as all marketing projects have an impact on employees and operations
- Leads Gift Card Program and marketing initiatives associated.
- Supports local restaurant marketing initiatives and marketing assets required.
- Recommends and takes advantage of partnership and sponsorship opportunities that support customer buying habits and revenue targets
- Researches market trends and gains knowledge and insight on competitors, ensuring Fresh remains an industry leader
- Creates spreadsheets, dashboards and/or presentation decks as required to educate others on Fresh’s marketing sales strategy and results of recent marketing efforts
- Takes direction, reacts quickly, and interacts productively during brainstorming meetings
- Achieves marketing operations within budget with positive ROI
Skills & Experience:
- Minimum 5 years marketing experience – restaurant experience preferred
- University Degree, BBA, BCom preferred
- Excellent verbal and written communication skills
- Creativity and an ability to produce innovative and original ideas
- Strong emotional intelligence
- Strong analytical and strategic thinking abilities
- Fact-based decision maker
- Time and project management skills, including the ability to work on multiple projects at the same tim
