humble & Fume Inc. Looking for eCommerce Marketing Director at Greater Toronto Area, ON Full Time

Humble & Fume Inc., is a leading Cannabis and Accessory distributor, and the most trusted partner and brand representative in the industry. With a strong North American footprint, and an unrivaled catalog of brands and products, we continue to be a selling organization that reflects the needs of cannabis retailers.

We are looking for an enthusiastic, motivated and driven eCommerce Director with a strong desire to work in the evolving cannabis industry, to join the Marketing Team.

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About the opportunity…

As an integral part of the “we can do that” operation, and under the supervision of the Vice=President of Marketing and Communications,, this position is responsible to lead the front-end and back-end eCommerce experience of wholesale and online stores, including technical roadmap, user-experience (UX), site merchandising, and customer experience to maximize site usability, performance and return on investment (ROI). The role will involve cross-functional collaboration with Marketing, Creative, Operations, Product, and Finance Teams, and be responsible for managing and building a cohesive internal team while negotiating external partnerships. This role is specifically responsible for:

• Continuous improvement of the company’s website experience, leveraging insights, business goals, and customer insights to drive sales and conversion
• Developing and owning the eCommerce experience, including project roadmap to improve site functionality, UX, optimizing site content, driving technical enhancements, supporting cross-functional initiatives, and meeting revenue goals across B2B sites and eRetail sites
• Monitoring website performance, analytics tools and oversee continuous improvements using metrics such as site speed, traffic, conversion, AOV, returns, and cancellations to make informed decisions
• Providing post-program ROI analysis paired with consumer insights to make recommendations to increase revenue and drive an optimized user experience
• Leading site merchandising and product activations to develop online category strategies, assortment management, and visual merchandising while ensuring the proper inventory, promotional, and marketing support
• Orchestrating a “best-in-class” User and Customer Experience using research, data, and analytics- including site navigation, personalization, content development, and checkout funnel
• Leveraging analytics tools (Google Analytics, Klaviyo, NetSuite, et cetera) to conduct in-depth analysis to inform website roadmap with clear priorities
• Researching industry trends, leading the eCommerce team to test, learn and identify new areas of opportunity to keep the company at the forefront of new technologies
• Managing the eCommerce team budget and P&L

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Successful candidates will bring…

• Bachelor’s degree in Marketing, or equivalent experience
• minimum 5 to 7 years’ experience managing retail eCommerce; experience in distribution and sales considered an asset
• extensive experience across various back-end systems to support ERP, WMS, API Integration and 3PL, such as Big Commerce, Google Analytics, Klaviyo, NetSuite, WordPress, et cetera
• deep understanding of eCommerce merchandising best practices and trends, digital platform tool management, and optimization
• strong organizational and project management skills
• demonstrated experience in analyzing market trends, competition, and identifying new growth opportunities
• natural leader with the ability to build trust within the team and work effectively in a highly collaborative environment
• entrepreneurial mindset, driven by a balance of creativity and execution
• results-driven, solution-oriented, flexible, self-driving and must have the ability to change course quickly, think big and start small, and thrive in a fast-paced environment
• ability to maintain ongoing relationships with customers; ensure that customers feel connected to the company
• a passion for excellence in execution
• highly organized, with a proven ability to meet deadlines in a demanding environment
• ability to communicate and present ideas and rationales
• demonstrated experience and a passion for all things design and creative
• a desire to work in a high energy, fast-paced environment
• a strong motivation to work in the emerging cannabis industry
• an ability to self-motivate and be team-centric
• ability to prioritize and manage workload across multiple simultaneous tasks, in a fast-paced work environment, while ensuring delivery of high-quality work and meeting timelines

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Who you are…

• professional and courteous
• enthusiastic and personable team player
• organized and strategic
• self-motivated and driven

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Why choose Humble & Fume Inc.?

We offer a competitive pay plan and life/health/dental insurance plan.

We offer paid vacation, sick leave and public holidays.

We offer career advancement.

We are a leading smoke/vape accessory distributor and manufacturer, well on our way to becoming the global leader in the distribution of cannabis related products.

We have an entrepreneurial minded attitude, that welcomes and supports individual ideas and strategies.

We provide investment and support into employees, and the room to learn, grow and develop their expertise.

Apply today. Come for the job…stay for the rewarding challenge.

Interested in becoming part of the Humble & Fume Inc. team? Send your resume for review and consideration. We thank all applicants for their interest, but only those candidates selected will be contacted.

Humble & Fume Inc. is an equal opportunity employer committed to fostering an inclusive, equitable and accessible workplace where every team member feels valued, respected and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from all people. Should you require accommodation or support in any aspect of the recruitment and selection process, we will work with you to meet your needs.

Job Types: Full-time, Permanent

Salary: $100,000.00-$120,000.00 per year

Benefits:

• Casual dress
• Dental care
• Disability insurance
• Extended health care
• Life insurance
• Paid time off
• Vision care
• Work from home

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor’s Degree (preferred)

Experience:

• eCommerce Marketing Management: 5 years (preferred)
• marketing back-end systems: 5 years (preferred)
• analytical: 3 years (preferred)
• eCommerce merchandising best practices: 3 years (preferred)
• project management and execution: 3 years (preferred)
• digital platform tools: 3 years (preferred)

Work remotely: