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Responsibilities
- Company: ILO Academy – A bilingual preschool (More info about ILO Academy: https://ilo.edu.vn/vi)
- Reports To: Marketing Manager (MM) and Managing Director
- Job Purpose: To manage in achieving the visit and sales target and cost per new sales.
- Responsibilities:
1. Trade: 60%
Formulate and implement trade/marketing strategies
Execute all trade and promotional activities, events for schools
Manage advertising and promotion budget per school
Provide market analysis information pertaining to competitors, trends and activities
Cross department interact
Coordinate with HO for country event management
Provide raw content per HO instruction
Oversee all POS programs
Work under the overall plan and also the bridge between marketing function and school managers
2. Brand: (40%)
Be responsible for brand building, liaising with agencies, production of in-house promotional materials and publications, preparing press releases, organizing promotional activities
Understand market and customer
Prepare brand plan-marketing, quarterly promotional strategy-input finalization and input implementation plan
Brand sales analyze and follow up for strategy implementation
Ensure brand profitability
Pilot the innovations and creating new indications and expanding markets
Keep up to date with market trends and new developments utilizing information for business improvement
Be accountable for brand’s performance & working closely with sales team
Requirements
University degree in Economics, Marketing or Business Management
Knowledge of basic brand management, advertising, media industry
At least 2 years experience at the same position in foreign invested company (education industry is preferable)
Good interpersonal skills (communication, coordination, negotiation and conflict management…)
Active, open minded, optimistic and creative thinking.
Self-motivated and discipline
Good teamwork and ability to work under high pressure
Understand young people and education
Well organized
Able to work independently
Ability to discuss strategic and sensitive issues
Understand and develop long term business vision
Coordination and planning of budgets, people and time management
Recognize problems reacting quickly and effectively to resolve them
Analytical expertise in understanding complex issues and their consequences
Ability to think “outside of the box”
- Language: Vietnamese and English – Fluency
- Computer: Fluent in MS Office/ Google Suites
