John Hancock Looking for Director, Social Media at Toronto, Ontario, Canada Full Time

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid

Job Description

As the Social Media Director, you will enhance Manulife and John Hancock’s corporate social media channels. This role is responsible for planning, implementing, managing and monitoring Manulife and John Hancock brand channels across social media to increase brand awareness, improve marketing and corporate efforts, and ensure best in class community management and customer engagement.

The ideal candidate thrives within a fast-paced and dynamic environment. They are committed to service excellence and building effective relationships across the organization at all levels. As a key representative of the company’s brand, this individual will reflect Manulife’s values and has a solid understanding of our business strategy, mission and values.

This person will work closely with other members of the John Hancock Communications, Thought Leadership, Marketing, Creative and Customer Service teams, as well as Manulife’s Global Social Media team, to execute our global brand social media strategies.

Responsibilities

• Lead community management, including working closely with customer service teams to ensure timely response to customer inquiries and complaints across Instagram, Facebook, Twitter, LinkedIn and YouTube
• Identify and escalate time-sensitive issues, advise on social implications and positioning, and resolve them effectively and efficiently
• Refine, implement and manage John Hancock’s organic social media strategy, including content calendar planning
• Actively monitor and listen across social channels to respond to opportunities and issues in a timely manner
• Monitor trends to capitalize on real-time opportunities for organic content
• Analyze social media metrics and optimize content accordingly
• Partner with members of the Global Communications team, Segment Communications teams, Thought Leadership team, business and marketing teams and global function teams to enhance and protect John Hancock’s profile across its social media channels
• Work closely with Legal, compliance and other relevant teams to manage content approvals
• Use social media native platforms and CMS tools
• Support and advocate for the rules and regulations around business and employee use of social media
• Stay up to date with latest social media best practices and technologies
• Participate in special projects, as needed

Qualifications

• Minimum 5-7 years of relevant social media and community management experience required
• Minimum of bachelor’s degree in Marketing, Communications or related field of study
• Excellent written and verbal communication skills; must be organized and have a strong attention to detail
• Strong written, and oral communication skills
• Copywriting experience a plus
• Exceptional interest and enthusiasm for social media
• Motivated self-starter who can work independently, but also as part of a team
• Familiarity with social management tools, such as Hootsuite
• Expert in Facebook, Instagram, Twitter and LinkedIn, with working knowledge of YouTube
• Knowledge of paid social media best practices a plus but not required
• Resourceful, with ability to thrive in a fast-paced environment
• Results-driven, highly collaborative

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Toronto, Ontario

Salary range is expected to be between

$100,500.00 CAD – $180,900.00 CAD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.