Kensington Grey Agency Inc Looking for Social Media Manager at Toronto, Ontario, Canada Full Time

Company Description

Kensington Grey is a Toronto-based Influencer management agency with a diverse network of over 150+ creators. Our agency manages some of social’s brightest stars, providing full-service solutions from Influencer Management, to Strategy to Execution and reporting.

Role Description

This is a full-time hybrid role for a Social Media Manager. The successful candidate will oversee and execute social media strategy for our influencer management firm, managing our Instagram, TikTok, and LinkedIn accounts.They will also curate engaging content for our monthly newsletters. The ideal candidate should possess a strong understanding of social media trends, an eye for compelling content, a passion for building and engaging with online communities and amplifying underrepresented voices.

The Social Media Manager will also be responsible for managing and implementing social media marketing campaigns, creating social media content, optimizing social media platforms, community management, and developing content strategies. This is a hybrid role and we are looking for a Toronto based candidate. Responsibilities are outlined below:

• Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and followers across all platforms, including Instagram, TikTok, LinkedIn, and newsletters.
• Create and curate high-quality, engaging content, including text posts, videos, and images, tailored to each platform’s specific audience and requirements.
• Monitor and respond to comments and messages, engaging with our audience to build strong relationships and foster a sense of community.
• Utilize social media management tools to schedule posts, track performance, and analyze metrics to optimize content strategy and drive results.
• Collaborate with the creative team to develop visually appealing and on-brand multimedia content that resonates with our target audience.
• Stay up-to-date with the latest social media trends, platform updates, and best practices, integrating new ideas and features into our social media strategy.
• Coordinate with influencers and their teams to ensure cohesive and strategic social media collaborations and cross-promotions.
• Manage the development and distribution of our monthly newsletters, including content curation, design, and distribution to our subscriber base.
• Track and report on key social media metrics, providing regular insights and recommendations for improvement to the management team.

Qualifications

• Proven experience in managing social media platforms for a brand, agency, or influencer, demonstrating a strong understanding of audience engagement and content strategy.
• Passion for social media and influencer culture, with a keen interest in staying updated on the latest industry trends and developments.
• Creative mindset with a strong eye for visual aesthetics and the ability to create engaging multimedia content.
• Strong interpersonal skills with the ability to collaborate effectively with cross-functional teams and external stakeholders.
• Social Media Marketing, Social Media Optimization (SMO), and Communication skills
• Excellent Writing skills and ability to write creative and engaging social media content
• Ability to develop and execute content strategies
• Proficiency in social media scheduling and analytics tools
• Knowledge of graphic design and basic video editing is a plus
• Familiarity with email marketing platforms and newsletter distribution tools is a plus.
• Bachelor’s degree in Marketing, Communications, or related field