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The Brand Marketing Specialist supports the Marketing Department through the timely and accurate development and execution of all brand related marketing strategies effectively, consistent with established objectives as defined by the National Manager, Marketing and Brand Supervisor.
Responsibilities
Brand Advertising – In conjunction with the Agency of Record (AOR) and Marketing Managers, assist in the development of the creative briefing and media planning for all brand advertising campaigns (i.e. television, print, OOH, online, etc.). Coordinate the execution of all campaigns to ensure Kia brand standards are met. Assist with the approval process.
Manage Vehicle Contents – Supervise the development and day-to-day maintenance of kia.ca and Vehicle sites with the AOR and the Digital Marketing Team. Continuously investigate ways to keep the contents be consistent with other brand materials.
Manage Marketing Collateral – Manage the development and inventory of all marketing related collateral materials (POS, brochures) to ensure that they meet business objectives and Kia brand guidelines.
Communications – Responsible for dealer communications, i.e. bulletins, etc.
Vehicle Launch Committee – In conjunction with the Brand Supervisor, continuously assist in the vehicle launch committee operations.
Assist with daily tasks and market research projects for the Marketing Department and Management Team as needed.
Skills / Knowledge / Experience / Education Required
The incumbent should have a minimum of 1 – 3 years of Automotive (OEM) Sales and/or Marketing experience.
University degree in Marketing and/or related field an asset.
Experience in market research field is an asset.
The position requires a high degree of attention to detail and process oriented mindset
Excellent project management and organizational skills with the ability to meet tight deadlines.
Strong interpersonal skills with a high level of integrity.
Strong communication skills, both written and verbal.
Proficiency with Microsoft Office suite.
Bilingual (French/English) a strong asset.
