LabX Media Group Looking for Director of Marketing at Toronto, ON Full Time

LabX Media Group is searching for a Director of Marketing to oversee the marketing department. The marketing department is a shared service, serving multiple brands internally the same way an agency would handle multiple clients. The director of marketing must answer to many stakeholders, each with their own needs and wants from the department. This is an interdisciplinary role, working closely with branded sales, editorial, and operations teams, as well as other shared departments such as art/design and development. The mandate of the director is to oversee the department which includes serving as the ultimate custodian to our database of over 1 million subscribers, ensuring growth (conversions, audience acquisition etc.), optimization (performance metrics like click rate, lead generation), and compliance (GDPR, CCPA, etc.).

Why work for LabX Media Group?

Employee health matters! Comprehensive benefits, employee assistance programs, paid time off!

We have flexible work schedules! We want you to feel comfortable structuring your days in a way that works for you.

Comfortable workspace! Home or office – we want to foster collaboration, creativity, innovation. Therefore, making a flexible policy fits our diverse workforce.

We appreciate your hard work! Employee recognition, bonuses, career growth, and much more. Appreciation is highly important to the LabX Media Group’s culture.

We believe in work hard/play hard! We encourage team socials and our online “water-cooler” group chat with colleagues to step away from the day-to-day and have some laughs.

We believe in diversity and inclusion! Our open-door policy makes all employee inclusive partners and help prevent and remove systemic barriers.

We care about our community! Being a business in a small town, we give back to our community regularly through sponsorships, donations, and community involvement.

Responsibilities:

• Collaborate with brand leaders and other directors to create an annual audience plan leveraging a variety of tactics and channels such as e-mail, on site promotion, barters and partnerships, paid distribution, social, SEO, conversion optimization and more.
• Guide members in the department and across different departments to execute initiatives which grow the audience as well as retain it.
• Lead efforts to enrich our contact database and capture demographic data, increasing the effective size of our audience.
• Serve as the escalation point to brands and their operational efforts to fulfill campaigns.
• Provide advice and recommendations for how to improve campaigns driving primarily by e-mail marketing.
• Champion marketing tools, technologies, and processes which focus on list segmentation & audience targeting, usage of behavioural data (i.e., e-mail or webpage interaction), marketing automation, and lead generation.
• Spot opportunities and help orchestrate A/B tests to increase conversions and the overall effectiveness of our marketing efforts.
• Ensure some level of standardization across brands and keep them abreast of changing protocols, new tools, etc.

• Spearheading departmental efforts to drive brand awareness such as paid advertising.
• Working in collaboration with sales teams to organize promotional efforts at trade shows, marketing collateral, sales support material.
• Manage and cultivate new partnerships with 3rd party organizations and associations.
• Ensure promotions stay on budget and are directed and prioritized such that they have a clear purpose and deliver maximum ROI.
• Liaise with editorial and social teams to help maximize online traffic that ultimately helps to build our subscriber base and grow our audience.
• Work alongside marketing department SEO specialists to implement their recommendations by helping incorporate into editorial workflows.
• Have your sales and marketing specialists’ partner with sales teams to help them acquire more customers, secure more orders through promotional efforts.
• Work towards converting MQL’s to SQL’s, engage new leads such that they become sales ready.
• Mitigate risk daily by ensuring our practices meet any applicable data protection laws such as GDPR, CASL, CANSPAM, CCPA etc.
• Edit data protection agreements and contracts, keep up to date on ever changing regulations, and serve as the in-house expert
• Support our brands by providing them with the data and reports they need to be effective and make the right decisions
• Work with product development managers and other partners to ensure new features and offerings are hitting their intended forecasts

Requirements:

• 3+ years as marketing manager, director of marketing or a similar role
• Has had direct reports, responsible for managing several staff (10+), ideally at a departmental level.
• Post secondary degree in marketing, business, or similar relevant field.
• 5+ years working in the world of web and digital marketing, ideally with publishers. Experience working with digital product managers and technical teams is considered beneficial.
• Extensive experience with HubSpot Marketing Hub
• Expert level of understanding with e-mail marketing, audience targeting and segmentation, lead generation
• Has successfully planned and executed multi channel marketing campaigns (including PPC and other paid advertising) with demonstrable ROI
• Outstanding organizational and time management skills – able to queue up all individual tasks and meet strict deadlines.
• Track record of working in large, complicated, multidisciplinary teams with a variety of stakeholders. Specialty in the science industry or publishing services considered beneficial
• Understanding of Google analytics and other digital reporting tools such as power BI, tableau, GSC, Data Studio etc.

About Us:

LabX Media Group’s brands and product solutions deliver trusted, timely and deep information across print and digital products to empower our customers and advance their research. LMG is a leading worldwide science publishing company that delivers meaningful industry content and integrated marketing solutions for the scientific community.

Help Scientist’s make the world better!

Application Procedure:

This position is remotely based and open to all candidates within Canada. Preference may be given to those in the Eastern Time Zone.

LabX Media Group is an enthusiastic equal opportunity employer. We celebrate multiple approaches and points of view. Diversity drives innovation: so, we foster a culture where difference is valued. We are committed to diversity, equity, and inclusion and welcome applications from everyone!

Reasonable accommodation is available for qualified individuals with disabilities, upon request when contacted for an interview. We thank all candidates for applying. Only those candidates selected for an interview will be contacted.