Director, Growth Marketing
The Company:
Lavender is an online psychiatry and therapy office founded by nurses in 2020 in response to the rising need of mental health care during the pandemic. Today, we have a team of 60 staff located across the United States, Canada and the Philippines. To learn more about Lavender click here.
We have a unique opportunity for a Canadian-based marketing specialist to join our amazing team and play an integral role in expanding our clinical services across the United States.
Hours, Location and Benefits:
40 hours per week, 9am to 5pm MST; Virtual, remote work position, preferably based in Calgary,
Alberta. Competitive compensation based on experience with a full benefits package covered by the company.
The Opportunity:
The Director of Growth Marketing is an ambitious and dynamic individual responsible for a team laser focused on growing revenues and scaling our services through exploration of all marketing channels and opportunities. Your work will target client acquisition strategies, staff and provider acquisition strategies and partnership growth with complimentary businesses.
The Director of Growth Marketing is an exceptional communicator and tenacious tactician; a freethinker who knows that the competitive advantage is caring. You’ll have experience building and operating campaigns that nurture existing clients and relationships as well as targeting new customers and partnerships through paid media and direct marketing. We’re looking for someone who has a bias to action, who learns by doing and researching and is a quick & agile study. You know how to reduce your reliance on paid media, while loving the ability to target audiences and optimize for efficiency. You love building multiple marketing funnels, and the nuances that go into every single detail of tailoring world-class experiences for our clients.
This role is for a business builder and dreamer that is passionate about creating and building socially conscious, purpose-driven brands from scratch through meaningful relationships and emotions.
As a leader on the Growth Marketing team, you will build and oversee the conversion optimization framework and processes for our acquisition machine – supercharging growth by constantly testing and learning throughout the conversion funnel. CRO and SEO are your bread and butter, which combined with a resourceful and energetic mindset, enable you to continuously improve our key web conversion metrics. You live and breathe landing page optimization, A/B testing, content
strategy, and thrive as a collaborator, working closely with lifecycle marketing, inbound sales, and various internal and external partners to build and scale our marketing efforts holistically.
You are both analytical and creative, able to work hands-on with data as well as develop novel and effective ways to engage our audience. Goal oriented and driven to achieve results, you have the ability to combine intuition, experience, and data to implement effective changes that drive growth. You have a POV on Growth and are willing to challenge thinking and decisions to ensure
Lavender is making the right strategic and tactical choices.
The Candidate:
(willing to get in the prospective client’s shoes to dive deep into what it’s like to be them).
Values:
Abilities:
Skills:
Key Responsibilities:
Benefits:
Job Type: Full-time
Pay: $100,000.00-$130,000.00 per year
Benefits:
Flexible Language Requirement:
Schedule:
Supplemental pay types:
Education:
Experience:
Work Location: Remote
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