Life Sciences BC Looking for Manager, Marketing & Communications at Vancouver, British Columbia, Canada Full Time

Do you excel at corporate communications? Do you have a passion for event marketing? Are you digitally savvy and excited by the power of social media? Would building a community and assisting in growing an ecosystem for Canada’s fastest growing life sciences sector motivate you? Does creating compelling messaging, storytelling, and editorial content, as well as media outreach energize you? You may be Life Sciences BC’s next Manager of Marketing & Communications! 

OVERVIEW: Life Sciences BC (LSBC) www.lifesciencesbc.ca is a not-for-profit, member association that supports and represents the life sciences sector of British Columbia through leadership, networking, facilitation of investment, events and partnering and promotion of our world-class science and industry.

POSITION: Manager, Marketing and Communications  

REPORTING TO: Director, Business Operations & Programs

APPLICATION DEADLINE:  January 31^st, 2024.  Applications should be sent to William Burrows, Director, Business Operations & Programs at [email protected]

JOB DESCRIPTION: Manager, Marketing and Communications implements the marketing and communications strategies and plans for the organization, in support of Life Sciences BC’s overarching strategies and objectives.

PRIMARY OBJECTIVE: To ensure all communications and marketing programs are executed in a timely manner according to best practices and member needs. Leads and manages tactics and actions to maintain brand consistency, raise the profile of the organization and our members, manages its corporate reputation, and tells our story through print, social media, newsletters, and other tools both virtually and/or in person.

JOB RESPONSIBLITIES:

Leads Corporate Communications

• Manages the LSBC Brand and ensures consistent use of branding across all LSBC platforms and collateral items
• Manages the corporate reputation, communications, and profile of LSBC
• Identifies opportunities to promote the life sciences ecosystem
• Leads the development of and management of key messaging and ensures consistent use across all LSBC communication platforms and collateral items
• Leads the development of LSBC overarching communications and marketing plans for the year, including measurement criteria and recommendations for future initiatives
• Provides quarterly (or as needed) reports/dashboards on status of implementation of the plans
• Develops key internal and external communications materials for LSBC

Plans and oversees LSBC’s ongoing social media program

Leads production (includes research and writing) of weekly e-Newsletters

Markets events and supports the events team

Leads media relations

Supports and amplifies membership profiling, engagement, and recruitment activities including:

• Keeps current on community/industry activities and announcements
• Establishes relationships with the communications teams of our sponsors and members
• Identifies opportunities to profile members and demonstrate value of membership
• Defines and executes strategies to showcase ecosystem, community, sponsors, and members
• Liaison with members to help promote their upcoming initiatives

Overall ownership of the LSBC website, including: 

• Develops the website governance strategy protocol and ensures that the governance protocols are followed/kept up to date
• Ensures website remains current and innovative while continually providing value to members in connecting the life sciences community
• Oversees design, content management/implementation of website

Key Internal Lead of Annual LSBC Magazine published by Business in Vancouver

• Shapes theme and content
• In collaboration with BIV, develops storyboard for magazine and supports reporters to cover stories
• Receives federal/provincial ministerial letters of support
• Provides annual significant clinical milestones and investments of the membership
• Reviews art direction for cover of magazine and layout  
• Provides input and direction to layout and manages internal reviews and approvals
• Manages distribution of magazine to individuals and organizations that participated in the content/are featured

Performs other duties, including:

• Writing articles on member activities
• Authoring articles and/or reports on life sciences matters as valuable and/or required by members or stakeholder groups including government
• Leads nomination process for annual LSBC Awards as well as develops and manages the Awards website page
• Manages marketing and communication vendor agreements and licenses
• Supports staff with all internal/external communication requests as needed
• Collaborates with other organizations, companies, and partners in supporting their interests and sharing their news/activities
• Recruits and oversees the communications co-op student as required
• Leads the creation, advancement, and management of a membership MarComms community forum. 

Qualifications:

• Seasoned marketer
• Seasoned communications professional, including experience in corporate communications and media relations with demonstrated history of securing coverage
• Experience overseeing and actively engaging in social media platforms; especially LinkedIn  
• Able to build and enhance working relationships and collaborations with an extensive network of stakeholders, sponsors, and members
• Superior business writing skills (formal and informal)
• Excellent organizational and project management skills and ability to meet deadlines
• Must be able to think analytically and strategically
• Capable of working well as part of a team, as well as independently
• Great multitasker and capable of simultaneously managing multiple projects with different deadlines
• Proficient in MS SharePoint, MS Outlook, MS Word, MS Excel, MS PowerPoint, Constant Contact, Canva and/or other graphic design software, WordPress, Google Forms/Survey Monkey (or something similar)
• Able to manage administrative elements of online programs and websites
• Excellent communication and interpersonal skills
• Able to prioritize, multi-task and adapt to change
• Able to work as a team, supporting team decisions and working cooperatively
• Pro-active, organized, and able to work in a fast-paced environment
• A responsible self-starter
• Valid driver’s license and access to a car

Education:             

• Post-secondary education. Degree in marketing, communications, public relations, or related discipline is preferred.
• Degree in a science-related field and or having worked in a life science-related company is an asset.

Experience: 

• 10+ years related experience in marketing and communications roles
• Experience in life sciences is an asset
• Experience in a member-based organization or not-for-profit is an asset

Competencies:

• Flexibility and agility to pivot quickly as issues arise
• Ability to work within a small team
• Embraces learning new things and taking the lead on new and/or unfamiliar activities
• Identifies and understands communication challenges and opportunities within the organization and the external marketplace
• Strategic thinking and big picture orientation
• Understanding and awareness of broader context
• Responsible decision making
• Excellent relationship building skills

APPLICATION DEADLINE: January 31^st, 2024.  Applications should be sent to William Burrows, Director, Business Operations & Programs at [email protected]