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Job Overview:
As a highly skilled Digital Marketing Manager, you will be responsible for overseeing and executing comprehensive digital marketing initiatives to achieve company objectives and enhance brand visibility. This includes planning and executing campaigns across various channels, managing the company’s website, optimizing content for search engines, leading paid advertising campaigns, building and leading a high-performing team, and executing project-based email marketing campaigns. Your role will involve driving project success, fostering collaboration, and staying up to date with industry trends to optimize campaign effectiveness and elevate the company’s online presence.
Responsibilities:
1. Lead and oversee project-based digital marketing initiatives aimed at achieving company objectives and enhancing brand visibility.
2. Develop project plans, execute, and track progress of digital marketing campaigns across multiple channels, including SEO, SEM, email marketing, social media, display advertising, content marketing, and influencer collaborations.
3. Take charge of project managing the company’s website, ensuring its currency, user-friendliness, and optimization for search engines.
4. Conduct thorough keyword research, optimize website content, and implement effective on-page and off-page SEO strategies to boost organic search rankings and attract targeted traffic.
5. Spearhead the creation and management of paid advertising campaigns on platforms like Google Ads, Facebook Ads, and other relevant channels, ensuring efficient budget allocation and maximizing campaign performance.
6. Build and lead a high-performing team of digital marketing professionals, providing guidance, mentorship, and support to drive project success and individual growth.
7. Delegate tasks and responsibilities to team members, ensuring effective project execution and timely delivery of project milestones.
8. Conduct regular team meetings to communicate project objectives, provide feedback, and foster a collaborative working environment.
9. Identify training and development opportunities for team members to enhance their skills and keep up with evolving digital marketing trends.
10. Implement performance evaluation processes to assess individual and team performance, recognizing achievements and addressing areas for improvement.
11. Foster a culture of creativity, innovation, and continuous improvement within the team, encouraging the exploration of new ideas and strategies.
12. Develop and execute project-based email marketing campaigns, including audience segmentation, content creation, A/B testing, and performance analysis.
Behavioral Competencies
1. Strategic Thinking: The Digital Marketing Manager should possess strong strategic thinking skills to develop and implement effective digital marketing strategies. This includes the ability to analyze market trends, identify target audiences, and align marketing initiatives with business goals.
2. Adaptability: The digital marketing landscape is constantly evolving, and the manager must be adaptable to stay ahead of industry trends and technological advancements. They should be open to change, willing to experiment with new strategies, and able to adjust plans as needed to maximize results.
3. Collaboration: Effective collaboration is essential as the Digital Marketing Manager will work closely with cross-functional teams, including sales, product development, and design. They should be skilled at building relationships, influencing stakeholders, and fostering a collaborative environment to achieve shared objectives.
4. Analytical Thinking: Strong analytical skills are vital for interpreting data, tracking campaign performance, and deriving actionable insights. The manager should be proficient in using analytics tools to measure KPIs, identify trends, and optimize marketing efforts based on data-driven decisions.
5. Creativity: Digital marketing requires innovative thinking to stand out in a crowded online space. The manager should possess a creative mindset to develop compelling content, engaging campaigns, and unique approaches that resonate with the target audience and differentiate the company from competitors. Strong leadership skills and the ability to inspire and drive the team towards achieving financial objectives are crucial.
Functional Competencies
1. SEO and SEM Expertise: The Digital Marketing Manager should have a deep understanding of search engine optimization (SEO) and search engine marketing (SEM) techniques. They should be proficient in conducting keyword research, optimizing website content, managing PPC campaigns, and staying updated with industry best practices to drive organic and paid traffic.
2. Digital Advertising: Proficiency in managing digital advertising campaigns is crucial. The manager should have experience in platforms like Google Ads, Facebook Ads, and other relevant channels. They should be skilled in budget allocation, ad targeting, ad copywriting, and campaign optimization to maximize conversions and ROI.
3. Content Marketing: The manager should possess strong content marketing skills, including the ability to develop engaging and SEO-friendly content across various formats. They should understand content strategy, audience segmentation, content creation, and distribution to attract and engage target audiences, drive website traffic, and generate leads.
4. Social Media Management: Expertise in social media platforms and strategies is essential. The manager should have a deep understanding of platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube, and be able to develop and execute social media strategies to enhance brand visibility, engage followers, and drive traffic to the company’s website.
5. Data Analysis and Reporting: Proficiency in data analysis tools and reporting is vital to track, measure, and evaluate the performance of digital marketing campaigns. The manager should be able to generate meaningful reports, derive actionable insights, and present findings to stakeholders. They should have the ability to identify trends, optimize strategies, and make data-driven decisions to achieve marketing objectives.
Qualifications:
1. Bachelor’s degree in Marketing, Business, or a related field. Additional certifications in digital marketing are a plus.
2. Proven work experience as a Digital Marketing Manager or similar role, preferably in the building products or construction industry.
3. In-depth knowledge of digital marketing principles, strategies, and best practices across various channels.
4. Strong expertise in SEO, SEM, Google Analytics, and other digital marketing tools and platforms.
5. Experience managing and optimizing paid advertising campaigns, including Google Ads, Facebook Ads, and other PPC platforms.
6. Proficient in using CMS platforms (e.g., WordPress), marketing automation tools (e.g., HubSpot), and email marketing platforms (e.g., Mailchimp).
Synopsis:
The Digital Marketing Manager will lead and oversee project-based digital marketing initiatives to achieve company objectives and enhance brand visibility. Responsibilities include developing project plans, executing and tracking digital marketing campaigns, managing the company’s website, conducting keyword research, spearheading paid advertising campaigns, building and leading a high-performing team, and developing project-based email marketing campaigns. The role requires strategic thinking, adaptability, collaboration, analytical thinking, and creativity. Functional competencies include SEO/SEM expertise, digital advertising proficiency, content marketing skills, social media management, and data analysis/reporting. Qualifications include a bachelor’s degree in Marketing or a related field, proven work experience as a Digital Marketing Manager, and in-depth knowledge of digital marketing principles and tools.
Salary and Benefits
Salary will commensurate with the qualifications and experience of the applicant.
Comprehensive benefits: We offer a comprehensive benefits package to all our employees. Vision, dental, medication – we’ve got you covered.
Hybrid work: Spend time working closely with teammates and customers at our office and will work remotely when appropriate (in office Tuesday, Wednesday Thursday – Milton, ON)