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Maison Battat Inc. – Montreal, Quebec, Canada
Childhood is inherently a time filled with imagination, creativity, and curiosity. At Battat, our mission is to inspire everyone to find joy and learnings through the power of play. As a global toy company, we do this by designing and manufacturing a wide range of high-quality toys. We want them to fill families’ hearts and homes with endless fun!
Childhood is inherently a time filled with imagination, creativity, and curiosity. At Battat, our mission is to inspire everyone to find joy and learnings through the power of play. As a global toy company, we do this by designing and manufacturing a wide range of high-quality toys. We want them to fill families’ hearts and homes with endless fun!
We are a young, dynamic team that loves to learn, grow, and create moments of joy that’ll make kids smile for generations to come. Ready to be a joy maker and eager to gain a rich experience under exponential international growth conditions? Join us!
Reporting to the Director of International Marketing, the Public Relations Manager is responsible for developing awareness, strong brand image, and appeal of our portfolio of brands through engaging tactics including: PR outreach, Influencer Marketing, Event Management & Partnerships. With a focus on the U.S. market, you contribute to the strategic planning by activating earned programs and channels to drive ever-growing earned media value, improve the net sentiment of our brands, and maximize commercial opportunities.
As the Public Relations Manager, you will collaborate closely with cross-functional teams to identify and leverage business opportunities where earned media has a role to play and support new and existing go-to-market objectives while balancing maintaining the brands’ DNA.
We’re looking for a creative, results-oriented, and strategic thinker with extensive experience developing PR and influencer marketing strategies, creating integrated communication plans, and building and nurturing strong connections in traditional and digital networks.
Core Responsibilities
•Lead and develop the execution of innovative and result-driven communications plans & yearly calendars across earned media channels including strategy, goals, budget and tactics
•Cultivate new media relationships and maintain strategic connections with earned media partners for most reach, qualitative visibility and coverage
•Work collaboratively with cross-functional teams to ensure alignment across strategies per brand.
•Negotiate terms, pricing, and costs for campaigns.
•Manage the contract process, overseeing or executing on contracts, negotiating terms, and ensuring deliverables from partners are met
•Ensure that all materials present a clear, unified, and positive image of our company and/or brands are able to translate asks into actionable creative briefs and scopes of work.
•Maintain a keen understanding of industry and platform trends and make appropriate recommendations regarding communication strategy surrounding them
•Build and monitor an appropriate system of measures to drive optimal performance and continuous improvement
•Champion budgets with full accountability and optimize outputs.
•Develop and execute influencer marketing.
Qualifications
What’s on your resume.
•Familiarity with toy / baby & kids / parenting products industries
•University degree in Marketing, Advertising, Communications, or related field (MBA an asset)
•3+ years of work experience in an influencer, PR, or digital agency
•Proven experience in all areas of earned media, including digital editorial and social media
•Strong mastery of influencer marketing, with proven track record of managing macro, micro, and nano influencers
•Work experience with bloggers and influencers on Instagram, TikTok, and YouTube
•Experience within the Canadian market is a huge asset!
•Experience planning and executing PR events are also a huge asset!
•Must be bilingual (English & French)
How others would describe you
•Highly energetic, enthusiastic, and pop culture savvy
•Deep knowledge of PR, influencer trends, and behaviors with a flair for aesthetics and engaging narratives & content
•Strong interpersonal skills with a natural talent for building relationships
•Excellent negotiator, able to identify opportunities and make the most of them
•Equipped with exceptional organizational skills and the ability to juggle multiple projects at once
•Credible and convincing communicator, both written and verbal, with a sharp attention to detail.
What Joining Battat Offers
•Competitive salaries based on experience
•Group benefits package
•Hybrid workplace
•Continued education
•Dynamic work environment with a “kids at heart” mentality
•Opportunity to think outside the toy box, propose new ideas, and implement them
•Ability to own and lead the elevation of our brands
•Collaborative team that gets things done by aligning and working together towards common goals
Curious? Visit Battatco.com and explore our brands!
We offer a competitive salary based on experience, a generous group benefits package, and continued education.
