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Email Marketing Manager
We are looking for a megastar Email Marketing Manager to join our services dream team. As a client-facing Email Marketing Manager, you will be responsible for planning our client email marketing strategies while working with the team to see it through to execution, reporting and meeting defined KPIs.
If you have a high level of drive, commitment, and passion, and if you are savvy with email marketing trends, we have the perfect job for you! We pride ourselves on supporting our employees in their career trajectory. We invest in you, the way we hope you invest in us. Between team building and individualized growth plan development, we excel at creating an environment that fosters a growth mindset and a desire to want to improve.
What you will do:
- Lead and support the implementation of email marketing strategies for top-tier clients
- Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations
- Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI
- Design specialized campaigns for specifically targeted contacts
- Market research to identify new campaign opportunities
- Increase email subscriptions (opt-ins) to grow the database
- Collaboration with team members to create and design various CTAs and email templates
- Test every campaign’s success
- Develop and present executive-level reports on a monthly basis
- Develop a lead generation strategy
- Generate innovative ideas to promote our brand and our products
- Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans
- Ensure brand alignment to increase brand awareness and equity
What you will need:
- Minimum 5 years as a client-facing Email Marketing Manager or equivalent working experience
- Past experience with email marketing, lead nurturing, marketing automation, and web analytics
- Proficient in using marketing automation technology
- Knowledge of the latest digital marketing trends
- In-depth knowledge of CRM and Marketing Automation tools
- Hands-on experience with marketing software and analytic tools such as Google Analytics, Tableau, Eloqua, Hubspot, WebTrends, etc.
- Sense of ownership and pride in your performance and its impact on the company’s success
- Critical thinking and problem-solving skills
- Strategic thinker with great analytical skills
- Expertise in developing and maintaining engagement roadmaps based on results
- Expertise with pivoting deliverables based on business needs
- Strong client stakeholder and executive stakeholder management skills
- Exceptional interpersonal skills and ability to work well in cross-functional teams
- Excellent communication, interpersonal, and presentation skills (in-person, virtual, or by email)
- Outstanding organizational and time management skills
What can you expect:
- Clients rank in Fortune’s list of the World’s Most Admired Companies
- Wide range of client brands
- A people-first culture that values diversity, equity, and inclusion
- An opportunity to work with highly supportive teams
- The ability to work from wherever you’re most effective, fully remote, Eastern Standard Time.
- A personalized Growth Plan with dedicated time for career development
- A competitive benefits package including medical, dental, vision
- Annual week of rest between Christmas and New Years
- Twice-a-year company offsite packed with learning and FUN!
- Team Building Events
- A strong company vision, with clear values and goals, regular six-week updates with
transparency into KPIs, Metrics, etc.
