MAYO CLINIC HEALTH SYSTEM S F Looking for Senior Marketing Specialist at Québec, Quebec, Canada Full Time

Why Mayo Clinic

Mayo Clinic is top-ranked in more specialties than any other care provider according to U.S. News & World Report. As we work together to put the needs of the patient first, we are also dedicated to our employees, investing in competitive compensation and comprehensive benefit plans – to take care of you and your family, now and in the future. And with continuing education and advancement opportunities at every turn, you can build a long, successful career with Mayo Clinic. You’ll thrive in an environment that supports innovation, is committed to ending racism and supporting diversity, equity and inclusion, and provides the resources you need to succeed.

Responsibilities

The Senior Marketing Specialist will partner with the Marketing Manager and/or Director to build marketing plans and will take an active leadership role across Mayo Clinic to understand business objectives, and build marketing strategies and plans to support those objectives. Will include the strategic evaluation and execution of marketing activities, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management. The individual will drive, implement, monitor, and measure results of marketing activities to advance Mayo Clinic’s mission, strategic plan and business objectives. The Senior Marketing Specialist will provide expert strategic marketing consultation and guidance to various clients and will lead through influence without direct reporting relationships. Manages complex and cross-functional projects through entire project life cycle, from project concept through launch, to achieve objectives, and measures results. Serves as a role model for others and represents Mayo Clinic internally and externally. Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. Evaluates, analyzes, and develops marketing strategies based on target audiences, market research, and business plans, and continually assesses consumer and business needs, to ensure marketing plan alignment. Develops deep understanding of target audience needs and is an advocate for developing products and services in line with those audience needs. Conveys confidence, clarity, and transparency in communications with stakeholders and leaders, and will represent marketing on key institutional committees. Proactively contributes to business planning, marketing planning, and strategy development. Leads teams and provides leadership to others, including contractors and third parties, to deliver flawless execution. May have budget oversight, accountability and reporting.

The Marketing Specialist/Traffic role executes projects end-to-end ensuring that all initiatives flow efficiently between teams. Proactively anticipates and manages issues and recommends solutions, communicates project details to hold others accountable, and conducts final project analysis. Works directly with marketing staff at various levels to manage project deliverables day-to-day, and to create streamlined processes. Makes Intake Forms into actionable project plans and effectively navigates the development of timelines to ensure deadlines are being met, dependencies are established, and risks are mitigated. Sets and diligently manages project deadlines and deliverables with cross-functional teams, while understanding and enforcing responsibilities and contributions of project team members. Finds efficiencies in workflows and makes updates to project management software as needed. Facilitates clear and consistent communication across the project team and leadership, including running team meetings, daily stand-ups, retrospectives and other agile activities. Owns agenda creation, recaps and distributes meeting notes/feedback/follow-ups where needed. Creates reports to highlight successes, identify areas for improvement, and builds a stronger process for the team. Performs additional job-related functions as detailed by immediate supervisor.

Five+ years of demonstrated ability proactively managing an agency workflow, internal agency, or cross-functional teams utilizing agile marketing practices is key. Two plus years of experience building and managing projects, templates, requests and reports in Workfront is required.

Qualifications

A bachelor’s degree in a related field, which may include liberal arts, business, marketing, healthcare, or similar field, plus 5 years professional experience in marketing, or a related field. Or a master’s degree in a related field (MBA preferred), with 3 years professional experience in marketing, or a related field. Strong academic performance required. Business acumen, including proven expertise in creating marketing strategies based on business objectives. It is preferred if experience includes work with a major brand. Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication, project management, presentation, and interpersonal skills. Proven execution ability, including digital marketing experience. Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. Must be comfortable in a fast-paced, changing environment, and have experience in effectively meeting deadlines on-time with a quality product. Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity. Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality. Must be able to work independently and collaboratively to prioritize and drive forward multiple projects. Must require experience working with target audiences, market research, and competitive landscape evaluation. May require experience with marketing automation. Will require experience with understanding data, surfacing trends, and working with digital and advertising channels. Has a positive influence on others. Position requires occasional travel and the flexibility to work weekends and evenings as necessary.

Additional Qualifications:

• Five+ years of demonstrated ability proactively managing an agency workflow, internal agency, or cross-functional teams utilizing agile marketing practices.
• Familiarity with “Agency Agile” methodologies, and ability to educate team regarding agile marketing project management practices, methods and standards. Workfront experience is required.
• Critical thinker, with the ability to proactively balance multiple requests, articulate trade-offs for competing priorities, and appropriately identify and escalate issues to ensure delivery of world-class creative products.
• Exhibit effective leadership, diplomatic, and motivational skills including the ability to lead up, across, and down multiple teams within the organization.
• Demonstrate flexibility to equally balance deadlines and customer experience in a fast-paced environment – with an extremely high level of detail and organization.
• Strong marketing and business acumen with the ability to work with people from diverse functional backgrounds and build relationships across the department and organization.
• Strong communication skills – written and oral. Able to produce/articulate materials clearly and succinctly.