In the Consumer Sales Organization (CSO) , we are a global team at Microsoft responsible for sales across Devices & Creativity (Windows, Microsoft 365, and Surface) and Gaming . CSO puts the consumer at the center, helping them discover, learn, and buy through direct and partner channels in over 120 countries around the world. Our team works with ecosystem partners and internal business groups to drive digital excellence and e-commerce capability, as well as accelerate cloud and subscription adoption . Together, we win by delivering compelling at-home and on-the-go experiences combining intelligent edge devices and services that create Microsoft fans for life.
By joining the Consumer Channel & Partner Marketing team , you’ll be part of a cross-functional team that’s focused on driving full-funnel marketing for an exciting ecosystem that continues to grow. As the Partner Marketing Manager owner of the product experience , you’ll have the opportunity to share feedback around the voice of the customer, capture learnings and establish best practices, leveraging the global infrastructure for support and shared platforms.
This role is flexible, working up to 50%/100% from home depending on office proximity. However, because of the global coverage this role requires, you will be expected to overlap working hours with European and Asian time zones.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
In this role, you will be the subject matter expert for the Gaming Consumer Solution Area (CSA) , deeply understanding the business priorities, product roadmap, target audiences and customer journey. You will be accountable to support our CSO Regions in building consumer-centric go-to-market plans , establishing a marketing calendar for execution through our partners and aligned to global priorities, functional expertise, and local market insights. Success is measured by execution excellence, conversion, sell-through, ROI and brand love .
You’ll work with partner marketers and Gaming CSA Regional leads to influence the design of unique Microsoft experiences across channels and at every touchpoint in the customer journey, working across organizational boundaries to deliver integrated consumer marketing. You will collaborate with world-wide category and cross-functional marketing teams to coordinate EPIC execution, press release, social and below-the-line marketing activities to complement and extend our partner marketing campaigns.
You will act as a trusted advisor to drive strategic decisions about our marketing investment strategy and marketing mix at the product level. You’ll be deeply embedded in the global Gaming channel community, taking global strategy, campaigns and assets, and localizing them for market and partner relevance across digital, visual merchandising and other co-marketing efforts. You will work closely with Partner Readiness & Influence World Wide Leads to maintain our in-store branded presence and connect with consumers and sellers through readiness, training, evangelism and assisted selling globally.
Omnichannel Strategy
Establish and leverage local customer journey maps in order to design and deliver unique Gaming experiences across our retail, telco and distribution partners
Support cross-functional marketing councils that are established in regions, driving alignment, efficiency and synergy across our owned & operated, digital direct and partner channels
Support the regions to activate ecommerce sales motions through digital marketing excellence, mobile-first executions and social commerce aligned to global guidance
Support the regions influence conversion in-store and online through seamless and connected experiences aligned to global guidance
Support the regions to optimize retail presence by landing and maintaining in-store programs and experiences aligned to global guidance
Support the regions as they build brand advocates among retail sellers and consumers through training, evangelism and community engagement platforms aligned to global guidance
Consumer and Partner Marketing Execution
Own normalization of REMAP (Retail Execution Marketing Assistant Platform) workflows and regional accountabilities to help localize global strategy, campaigns and assets to territories and retail partners, driving adoption and usage of global programs, platforms and playbooks
Land the Gaming CSA’s global marketing calendar that represents key product campaigns, seasonal beats and launches across markets and partners
Align and coordinate marketing plans across marketing disciplines and functions, working closely with Partner Marketers, Partner Readiness & Influence, Global Media, Integrated Marketing, PR and Product Marketing
Support the regions as they drive and activate a distribution strategy and playbook
Land best-in-class product launches, key seasonal initiatives and sustain marketing
Support the regions as they develop co-marketing opportunities and plans with original equipment manufacturer partners
Execution Excellence
Actively participate in the Gaming channel marketing community, ensuring effective communication and clarity
Deliver against timelines, budgets, and scorecards while also capitalizing on innovation opportunities
Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones and digital/in-store execution excellence for Gaming
Analyze and share insights regarding Gaming leveraging ratings & reviews, voice-of-the-customer and word-on-the-street feedback from our labor teams
Aggregate and leverage analytics and insights to create better investment strategies and execution across marketing investments to drive greater business impact
Drive brand consistency and deep understanding of the customer, competitive and marketing landscape
Embody our culture and values
Qualifications
Required/Minimum Qualifications
Bachelor’s Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 7+ years sales, marketing, or business development experience
OR equivalent experience.
Additional or Preferred Qualifications
3-5+ years relevant experience in Retail/Channel Marketing/Marketing/Retail Sales
Proven success at marketing and execution planning – particularly Retail Marketing with Consumer Technology products
Adept at building integrated marketing plans and campaigns across multiple marketing disciplines
Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness, and analytics/insights
New product launch experience
Experience managing ambiguity and rapid change – demonstrate agility and risk-taking
Partner Marketing IC5 – The typical base pay range for this role across Canada is CAD $118,800 – CAD $214,800 per year.
Find additional pay information here:
https://careers.microsoft.com/v2/global/en/canada-pay-information.html
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .
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