Ministry of the Solicitor General Looking for Senior. Manager, Marketing & Recruitment at Orillia, ON Full Time

The Ministry of the Solicitor General, Ontario Provincial Police, and Career Development Bureau are seeking a collaborative leader to join our Uniform Recruitment unit. In this exciting, rewarding and challenging opportunity, you will lead and manage strategic marketing communications planning for the ministry. You will lead a team of communications professionals to provide communications advice and expertise, and to develop, implement, and evaluate strategic marketing programs in support of ministry priorities. You will provide program leadership and manage the development and implementation of a fully integrated marketing communications program of the ministry to increase province-wide public awareness of the ministry programs/initiatives and to stimulate behavior change. You will act as the key marketing & communications expert focusing on marketing strategy, public relations, paid social media, online advertising, traditional advertising, accessibility standards and the OPS Diversity Strategy.

** Note – This is an operational position requiring a high level of engagement with members and stakeholders. The successful applicant will be required to report to General Headquarters in Orillia to perform their duties in accordance with Ontario Public Service workplace policies.

About Us:

The Ontario Provincial Police (OPP) is one of North America’s largest deployed police services with more than 5,800 uniformed officers, 2,400 civilian employees and 830 Auxiliary officers. We provide essential services that ensure the safety and security of the people of the Province of Ontario. The OPP is a division of the Ministry of the Solicitor General, the largest operational ministry in the province with a presence in every community across Ontario. We are the largest police service in Ontario and the second largest in Canada.

Career Development Bureau is comprised of Human Resources, and the Provincial Police Academy. Our mandate is to build capacity within the OPP through recruitment, succession planning, performance management, training, continuous learning and wellness strategies that support the development of all members. Woven into this fabric are inclusion strategies to ensure a healthy work environment, promote diversity and foster trusted leadership. This also requires a commitment to strengthen relationships with our community partners, external agencies, professional affiliates and business associations.

Ontario Provincial Police’s (OPP) Uniform Recruitment Unit is a part of Career Development Bureau and is responsible for hiring hundreds of new recruits and experienced police officers each year. The 80-person team includes recruiters, administrators, psychologists, social media and outreach coordinators and background investigators. Uniform Recruitment works closely with other program areas in order to support their staffing needs. This includes Human Resources, Civilian Data Entry, the Provincial Communications Centres, the Auxiliary Program and the Special Constable Program. In addition to sharing best practices related to the uniform hiring process, Uniform Recruitment also supports these program areas through social media and outreach, including information sessions and other recruitment events.

The OPP Values promote always doing the right things for the right reasons, by:

• Serving with PRIDE, PROFESSIONALISM and HONOUR.
• Interacting with RESPECT, COMPASSION and FAIRNESS.
• Leading with INTEGRITY, HONESTY and COURAGE.

OPS Commitment to Diversity, Inclusion, Accessibility, and Anti-Racism:

We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful and equitable workplace.

We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.

Visit the OPS Anti-Racism Policy and the OPS Diversity and Inclusion Blueprint pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.

We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontario’s Human Rights Code. Refer to the “How to apply” section if you require a disability-related accommodation.

What can I expect to do in this role?

To lead and manage strategic marketing communications planning for the ministry.

To lead a team of communications professionals to provide communications advice and expertise, and to develop, implement, and evaluate strategic marketing programs in support of ministry priorities.

To provide program leadership and manage the development and implementation of a fully integrated marketing communications program of the ministry to increase province-wide public awareness of the ministry programs/initiatives and to stimulate behavior change.

To act as the key marketing & communications expert focusing on marketing strategy, public relations, paid social media, online advertising, traditional advertising, accessibility standards and the OPS Diversity Strategy.

How do I qualify?

Mandatory

• Ability to pass an OPP background/ security investigation.

Knowledge, Skills and Abilities:

Knowledge/Understanding:

Knowledge of branding and marketing communications principles, techniques and best practices to develop and implement effective programs and initiatives that will achieve desired results.

Knowledge of media relations, social media and marketing analysis techniques to assess public reaction, media perceptions and opinions on ministry strategies, projects and initiatives. Knowledge of roles of various communications channels (i.e. advertising, promotions, online/new media, public relations, etc.) to maximize opportunities and target audience.

Knowledge of industry trends/research to evaluate appropriate strategies, tactics and success in raising public awareness of campaigns, messaging and information content.

Program Responsibility:

Responsible for leading and managing the development, implementation and delivery of marketing communication and social marketing strategies, plans and initiatives that will position ministry as a leading-edge organization in the delivery of cost effective, value-added services to clients across the province.

Analytical Thinking:

Ability to measure and evaluate the effectiveness of the marketing communication and social marketing programs through external and internal research that lead to development of insights and recommendations to improve the effectiveness of programs.

Ability to oversee research and analyze initiatives, interpret findings, analyze implications and develop strategies to deal with unique situations related to marketing communication strategies, policies. Ability to evaluate strategies, tactics and success in raising public awareness of campaigns, messaging and information content; identifies shortfalls and measures overall ministry communications effectiveness.

Planning/ Coordinating:

Ability to coordinate and lead the planning and implementation of organizational development and complex change initiatives for the program, service, project or initiative.

Leadership / Guidance:

Ability to develop, build and lead organizational capacity through positive and values based leadership, inclusive and engaged teams, and partnerships. Frames program vision and strategy for services, programs or operations. Exercises managerial and strategic leadership accountability and authority in the areas of organizational design, recruitment and retention, talent management, labour relations and compensation related matters.

Independence of Action:

Ability to demonstrate considerable judgment and creativity is exercised in leading the development and implementation of successful strategies critical to changing public attitudes and acceptance of new innovations in delivery of cost effective, guaranteed public services.

Interpersonal / Communication:

Ability to deliver presentations, lead/conduct consultations and provide expert advice on proposed strategies, plans and objectives to ministry senior management/executives, target groups, stakeholders, media and other government ministries.

Strong interpersonal, written and oral communications skills. Ability to develop and foster effective partnerships through political acuity and effective communication, negotiation and relationship management skills.

Additional Information:

Ensure that you read the job description to make sure you understand this job. Even if you don’t meet every requirement in this job description, we still encourage you to apply.

If you are a Canadian Armed Forces veteran who has been honourably discharged or if you retired from active service, please identify this in your cover letter or resume when applying. This does not apply to veterans who are currently Ontario Public Service employees (i.e. Ministry and Commission public body employees). If you are selected for an interview, please be prepared to bring an original copy of your proof of status (Veteran’s ID card or Certificate of Service).

Effective October 1, 2021, the OPS COVID-19 Safe Workplace Directive requires all Ontario Public Service employees to provide proof they are fully vaccinated, meaning they are fully vaccinated as defined by the Ministry of Health (refer to: COVID-19 Fully Vaccinated Status in Ontario), including 14 calendar days have passed since receiving their final dose of the COVID-19 vaccine.

Employees who do not provide proof of full vaccination will be deemed ‘not vaccinated’ under the Directive and will be required to attend a vaccine education program and undergo regular rapid antigen testing. Employees who are not vaccinated under the policy with a valid medical exemption will not be required to attend a vaccine education program but must undergo regular rapid antigen testing.

Application Information:

Resume / cover letter must be received no later than 11:59 pm on 02-Feb-2023. Submit quoting WIN ID # (if applicable) and file # 23-003 showing how your qualifications, training and experience relate to the position to: Superintendent Mary Shannon – 777 Memorial Ave, 1st Floor, Orillia, ON L3V 7V3.

Only those applicants selected for interview will be contacted.

Email: [email protected]

The Ontario Provincial Police is dedicated to ensuring open, accessible, equitable and respectful workplaces, and is committed to reflecting the diverse communities it serves. We encourage applications from members of our diverse communities, including Indigenous Peoples, persons with disabilities, women, persons from racialized groups, 2SLGBTQ+ persons, those who are able to speak fluently in another language(s), and anyone committed to a rewarding career in public service. The Ontario Provincial Police is an equal opportunity employer and accommodations will be provided in all stages of our hiring processes, as necessary. If you require accommodation in order to apply for this position, please contact the hiring manager.

Additional Information: