Vertumind Innovations Looking for Marketing Coordinator at North Vancouver, British Columbia, Canada Full Time

The ideal candidate will assist in all areas of marketing lead generation and marketing support. They will be comfortable in maintaining various marketing campaigns and have a creative skill set that enables them to brainstorm new initiatives. 

Responsibilities and duties:

• Supports the development and implementation of marketing initiatives, including researching, writing, and editing marketing materials such as magazines, brochures, flyers, ad copy, social media posts, and e-blasts.
• Researches and writes communications materials including news releases, blog stories, digital slides, internal communications, newsletters, and events collateral.
• Assists in developing and implementing marketing and communications strategies for tech industry businesses.
• Designs, writes, tests, and launches web and/or landing pages to promote events, partnerships, or program updates.
• Provides administrative support for meetings, including producing agendas, taking minutes, and designing and facilitating presentations.
• Create social media strategy and manage social media accounts, including but not limited to Instagram, Facebook, Twitter and LinkedIn.
• Discover any current marketing and social media trends that may be applicable to reach more followers. Ensure maximum effectiveness by staying up-to-date with any changes on all social platforms.
• Manage the day-to-day aspect of all email marketing initiatives, including the creation of emails, scheduling, segmentation, A/B testing, and reporting.
• Support the teams with paid social ads from concept to execution
• UX/UI Website content creation, updates & maintenance, and landing page creation.
• Search Engine Optimization, increase organic ranking on Google.

Technical requirements:

• Strong understanding of Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Dreamweaver)
• Deep understanding of WordPress and Shopify customization
• Knowledge of web technologies like HTML5, CSS3, JavaScript, XML
• Experience working on responsive sites an asset
• Experience with UX/UI is an asset
• A background in print design/editorial layout is an asset
• Knowledge of interactive design, motion graphics and videos.
• Knowledge of Final Cut Pro X, Adobe After Effects and Premiere
• Must be familiar with management tools (Buffer, Hootsuite or others)
• Must be current with social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc)
• Must have the ability to catch trends, and actively keep the company brand in mind
• Must have the ability to write, design and execute posts timely with relevant community interest
• Must be able to multi-task and manage multiple platforms for clients and our company
• Experience with Mail Chimp and/or Survey Monkey is an asset
• Demonstrable knowledge of CAN-SPAM/CASL laws and email best practices including targeting and segmentation, testing, delivery and deliverability, and analytics
• Comfortable working with Google Professional tools

Qualifications:

• An undergraduate degree or diploma in Graphic Design/Multimedia, Marketing or related.
• 2-3 years of experience in social media marketing, Digital Design or a similar role.
• Proven ability to manage multiple initiatives in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.
• Excellent written and verbal communication and interpersonal skills
• Detailed-oriented and able to work in a fast-paced environment