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Marketing Coordinator
About MTY Group
MTY Food Group inc. one of the largest franchisors in Canada’s restaurant industry with over 75 brands. Operating over 7000 locations worldwide, the multitude of flavours of its many brands allows MTY to satisfy the different tastes and needs of consumers every day.
MTY is known for its entrepreneurial spirit which was built on the principles of excellence, dedication, and innovation. The rhythm is fast to support the changing pace of the food industry and the needs of our business partners.
For over 40 years, it has been increasing its presence by delivering new concepts and making acquisitions and strategic alliances that have allowed MTY Group to reach new heights year after year.
Reporting to the Director of Marketing, the Marketing Coordinator will play an integral role in the planning and execution of marketing activities for 4 brands in the MTY Group family: Cultures, Villa Madina, Mr. Souvlaki and Vanellis.
What we offer you:
- Casual business attire workplace
- Work from home flexibility with post-pandemic “team office” days at our Richmond Hill office.
- Standard company health and dental plans
- Employee Profit Sharing Plan with matching employer contributions
- Summer Hours
- Monthly company wide recognition awards with quarterly and yearly winners
Key Responsibilities: (includes but not limited to)
- Grow & improve our digital presence :
- Drive consistency across digital platforms including social channels, email marketing, web and mobile app;
- Work with our agency partners on digital campaigns (including influencer and paid media campaigns across several channels)
- Increase discoverability on local search ·
- Build our brand loyalty programs to be a core sales driving tool:
- Assist in planning and executing programs to build our loyalty database and achieve key growth targets
- Report regularly on results and create buy in with franchisees at the store level ·
- Grow & optimize e-commerce platforms:
- Work with 3rd party partners to optimize sales (increase basket size, repeat customers)
- Assist in developing strategy to grow white label ordering platform
- Work with 3rd party partners to optimize sales (increase basket size, repeat customers)
- Assist in developing strategy to grow white label ordering platform
- Work with 3rd party partners to optimize sales (increase basket size, repeat customers)
- Assist in developing strategy to grow white label ordering platform
- Contribute to the development of strategic initiatives and annual marketing plans
- Lead the execution of marketing materials to support national promotions
- Support our franchisees by planning and executing local store marketing
About you:
- Pro-active and takes initiative, leveraging and learning from the successes and challenges of each project/campaign
- Thrives on wearing multiple hats to drive results
- A savvy self starter – identify areas to improve and jump on it to drive better results
- A problem solver, using both data and creative thinking
- Excellent project management skills and can manage multiple priorities
- Very strong English communication skills, both verbal and written
- On the pulse of social and digital trends
Requirements:
- Post secondary degree in Marketing or Business and a minimum of 3-5 years of relevant marketing experience
- Experience working in the food industry or franchise environment an asset
- Experience managing digital marketing campaigns an asset
- Bilingual (French, written and verbal) a strong asset
- Strong working knowledge of Microsoft Office
Job Types: Full-time, Permanent
Schedule:
Experience:
- marketing: 3 years (preferred)
