National Payroll Institute Looking for Marketing Communications Specialist at Toronto, Ontario, Canada Full Time

Position Overview

The National Payroll Institute (“Institute”) has an exciting opportunity for a Marketing Communications Specialist position in our Public Relations department. In this position, the incumbent will help to implement and execute marketing and communications plans and programs, to increase brand awareness for the National Payroll Institute.

This individual provides strategic communications counsel and support to the Institute’s Public Relations team. They demonstrate leadership as the communications representative, providing communication planning; strategy; positioning; writing; editing and proofreading oversight; as well as liaising with internal and external partners to deliver on marketing elements of approved communication plans. They can identify emerging issues that may affect the Institute, its members, or its brand and can interpret complex information to support issues management.

This individual provides support for all the Institute’s departments, projects and programs. They will review all English communications, ensuring the Institute’s brand is always well represented. Their communications capabilities will contribute to the Institute’s strategic objectives related to: brand building; stakeholder and influencer relationship management; member acquisition; member engagement; and enrollments in certification courses and professional development seminars.

This position plays a key role in driving the successful growth of the National Payroll Institute and the elevation of the payroll profession in Canada.

What you will be doing:

Member Communications

• Edit, proofread and provide strategic communications advice on the Institute’s education publications and compliance tools and resources
• Copywrite and/or update, edit, proofread, and provide strategic communications advice on the Institute’s communication and marketing publications and materials as required
• Provide strategic communications and PR counsel
• Craft communication project plans, scripts, speeches and presentations in support of the Institute’s key networking and education events (i.e. National Conference and Trade Show, National Payroll Week Events, Certification Recognition Events, etc.)
• Craft engaging email marketing strategies to help meet and exceed objectives
• Conduct direct outreach to members, acting as a spokesperson for the Institute as needed (i.e. interviews for testimonials, invitations to participate in events etc.)

External Communications

• Work closely with internal team and external PR partner agency to strategize, plan and execute high impact PR campaigns that enhance the perception of payroll and the National Payroll Institute to the general public
• Collaborate with the Institute’s Advocacy and Stakeholder Relations teams to support their annual business objectives through expert communications
• Participate in content updates to the Institute’s website, including working with department managers to ensure communications are in line with brand standards
• Ensure the Institute’s brand and key messages are consistently reflected in all media, working closely with the Manager, Public Relations and other leadership to craft speeches, articles, press releases, and other communications
• Respond to, validate and schedule press inquiries, identifying the appropriate internal spokesperson to represent the Institute
• Conduct media relations and monitoring as required
• Contributes content for the Institute’s social media platform and accounts, including Facebook, Instagram and LinkedIn

Marketing

• Provide strategic advice on building and refining marketing campaigns.
• Work with external media buying agency to assess the success of campaigns, using analytics and KPIs
• Work closely with team members (i.e. Graphic Designer and Marketing Specialists) to ensure project components are executed according to brand standards and perform as expected

Management

• Act as an internal agency within the National Payroll Institute to provide support to the various departments within the organization
• Lead multifaceted projects, utilizing critical paths to keep team members on track
• Work closely with team members to ensure project components are executed according to brand standards
• Report on successes and learnings, using effective KPIs

Some of the qualifications and skills we are looking for include:

• 4+ years experience in corporate or marketing communications (agency experience preferred)
• Bachelor’s degree in related field of study (communications, journalism, English, business or marketing)
• Post graduate certificate in corporate communications, public relations or marketing communications preferred
• Excellent communications skills. Produces clear and complete written articles, materials and reports and communicates effectively and appropriately
• Strategic Thinking. Analyzes opportunities within the Institute and environment for opportunities and think strategically about how to capitalize
• Operates from a strategy-first point of view
• Looks out for new and innovative approaches that will improve efficiency and/or elevate the brand
• Demonstrates a strong sense of urgency, and achieves results within established timelines and handles multiple assignments and priorities yet still fulfills all commitments
• Great interpersonal skills. A well-defined sense of diplomacy, ability to work well with others
• Ability to work well under pressure, but ask for help when needed
• Self-motivated and committed to continuous learning and improvement
• Takes responsibility for their own actions and willingly accepts feedback
• Bilingualism (French and English) is an asset

About the Institute:

For over 45 years, the National Payroll Institute has helped payroll professionals to enjoy long and rewarding careers, provided essential expertise to help businesses reduce risk and increase productivity, and worked alongside governments to shape legislation.

Today, over 40,000 payroll professionals have access to our myriad of benefits of membership — including career development, top-tier education offerings, networking events, forward-looking research, and access to critical compliance information.

The Institute has made it easier than ever for businesses to meet their payroll obligations and navigate’ over 200 legislative requirements. By proactively working with federal and provincial governments, payroll professionals have benefited from legislative changes that have made payroll more streamlined and efficient.

The National Payroll Institute also supports Canada’s 1.5 million employers and the entire payroll profession. Payroll is essential to the long-term health of every business, the financial wellness of workers and the strength of our economy — all of whom rely on our members to ensure timely and accurate annual payment of $1.02 trillion in wages and taxable benefits, and $345 billion in statutory remittances.

You will love being a part of our Team because:

• We offer a safe, friendly and supportive team environment
• Competitive compensation packages that include a performance incentive based on your contribution and the Institute’s results
• 100% company-paid Group Benefits and access to an Employee and Family Assistance (EFAP) Program/Services
• Group Registered Retirement Savings Plan with company match
• Continuing Education Reimbursement as part of our Professional Development program
• Office closure for the week of Christmas to New Year’s
• Wellness Days to support mental health!
• Hybrid work model and Flexible Work Hours Program available

Core Working Days & Flexible Work Program

We’re proud to support a flexible hybrid approach which gives everyone the best of both worlds. Employees are required to work in the office 3 days per week and 2 days from home. Our mandatory core working days in the office are Mondays and Wednesdays. Employees have the flexibility in choosing the start and end times of their work days.

To Apply:

Please kindly forward your resume and cover letter to:

Laura Davey

HR Generalist

[email protected]

The National Payroll Institute is committed to diversity and employment equity and welcomes all applications from qualified individuals. The National Payroll Institute is an equal opportunity employer; as such, accommodation is available to applicants that may require it. Applicants requiring accommodation are encouraged to contact Laura Davey at [email protected] at 416-487-3380 ext. 133 to discuss requirements.

We would like to thank all applicants for their interest; however, only those candidates selected for interviews will be contacted.