NUDESTIX Looking for Social Media Marketing and Community Manager at North York, Ontario, Canada Full Time

The Brand: 

Nudestix is a global fast growing, entrepreneurial color cosmetics brand founded by beauty 

veteran Jenny Frankel and her two daughters, Taylor and Ally Frankel. Nudestix offers a 

collection of easy-to-apply, no fuss multipurpose Stix in nude shades. The brand’s motto “go 

nude but better” emphasizes the “less is more” philosophy of using makeup to enhance 

one’s unique beauty rather than covering it up. 

 

At Nudestix, we believe in a natural look is a perfect fit for any face. We’re all born with our 

own unique look, so why cover it up with tons of makeup? A touch of color here and there is 

enough to bring out our finest features, so out with the crazy big collection and in with our 

minimalist makeup Stix for face, eyes and lips. In 2020, Nudestix launched Nudeskin; clean, 

simple, vegan powered skincare for nude-faced confidence. 

A few of Nudestix Accolades… 

WWD Best Prestige Beauty Brand 2015 CEW

Best New Indie Beauty Brand 2015 Over 20 global product awards 

2021: LinkedIn Top Start-ups: The 15 companies on the Rise 

Forbes: Top 30 under 30 nomination 

The Opportunity  

You love everything beauty, well-curated content and communication; traditional and digital media to drive community love of Nudestix products. You want to be a part of an award-winning, dynamic and hyper-growth Canadian brand. 

 

Social media refers to the various means that people interact in virtual communities. Platforms such as TikTok, Facebook, Twitter, Instagram, LinkedIn, YouTube and blogs are the most commonly used tools for the creation and sharing of content and information driving community awareness and purchase. The Social Media Manager oversees the use of any combination of these platforms on behalf of the organization and may also head a team of Social Media Specialists.  

 

Social media goes beyond marketing; it’s about building relationships. Social media creates an opportunity for engaging dialogue. First understand what people are saying, then engage and build long-lasting relationships. Social media should be relevant and engaging, but also thoughtful, authentic, and honest with the expansion of the company’s digital footprint for maximum brand awareness. 

The Objectives of this Role 

The Social Media Marketing and Community Manager at Nudestix will lead all brand social media marketing strategies & social marketing activities while being respectful of budgets, including management, engagement, planning and executing of influencer, daily content/editorial, and social community communication strategies on all branded social platforms as well as supporting retailer social platforms. They’ll strategically identify social media marketing activations and social opportunities to elevate brand awareness, launch social campaigns, influencer partnerships, and drive sales across nudestix.com, social shopping and global omni-channel retail. Ultimately, the Social Media Marketing and Community Manager will promote and maintain a positive image of our organization, while ensuring strong community brand presence on relevant social platforms. 

  

To perform this job successfully, you must be able to perform each essential duty. The qualities listed below are representative of the knowledge, skills and/or ability required. The Social Media, Content & Community Marketing Manager role reports directly into the Global Chief Digital Officer. 

What You’ll Do 

• Keep abreast of social media trends; respond to changes relevant to the organization’s marketing strategies. 
• Use social media platforms, audience insights and analytical tools to create awareness and promote the brand objectives, campaign launches, and sales via social shopping and affiliate marketing strategies.  
• Manage the day-to-day of content delivery. Engage with clients, influencers, creators, community, and other brand marketing leaders in creative, communication and ecommerce to lead content strategy and create editorial calendars in the creation of photos, videos and written content. 
• Analyze engagement data by setting key performance indicators (KPIs) such as a target number of community views, sales, likes or shares for social media campaigns. 
• Provide insights and counsel to social, creative, marketing teams on insight driven content strategies for building brand awareness and sales, championing creative work that will work across all channels and best practices in content strategy, (video, social, website), community management, social engagement, and SEO 
• Demonstrate a solid understanding of paid media, in the context of social, search and native while working directly with our paid media team to ensure alignment across channels.  
• Familiarity with the latest developments in media formats and products to make relevant recommendations to clients. Support the client team by proactively flagging new and emerging platforms and technologies. 
• Collaborate and consult closely with creative studio on content production, ensuring timelines are being followed and the approval and feedback process for clients run smoothly. 
• Proactively and reactively develop creative direction for founder, influencer and creator partners in partnership with our creative studio and third parties 
• Manage the social team members by providing strategic counsel and mentoring. 
• Develop and execute on the social commerce strategy driving metrics of traffic generation, conversion, and revenue.   
• Be a confident team player with the ability to quickly build strong inter-team relationships, motivate and lead a bright team of talented, ambitious juniors 
• You will support (and frequently lead) the ideation, aggregation, and delivery of content to discover and grow sustainable audiences. You must be able to explain platform nuances with clarity to your peers and managers, and support client leads with putting together content strategies to best support client needs. You will also be a thought leader internally: someone colleagues will turn to for specialized knowledge and best practices. 
• Lead the Brand collaboration strategy from ideation, planning, and execution.  
• Provide regular on-going performance reporting and analysis for social platforms, and content analysis including competitive analysis and industry/competitor benchmarking.  

Who You Are 

• Bachelor’s degree required, MBA or master’s degree a plus 
• Minimum 5+ years of Press and Social Media Management experience 
• Proven ability to create smart and engaging content and exceptional writing skills 
• Analysis of social traffic metrics and optimization of content 
• Experience developing an editorial calendar across social platforms is required 
• Ability to design marketing strategies with goals that are short term as well as long term 
• Proven ability to ensure a diverse web presence by sharing content through a multiplicity of channels 
• Great content creation skills and experience in distribution of content 
• A passion for learning about and engaging your audience   
• Expert understanding of social media platforms, content, and trends. 
• Confidence in leading Social Shopping platforms 
• Platform & Tools Experience:  Dash Hudson, Google Analytics, Tribe Dynamics, Canva 
• Excellent communication, copywriting and editing skills 
• Experience with tech tools such as MS Office, Adobe Creative Cloud and similar 
• Digitally savvy: uses digital and social media, knowledge of beauty industry 
• Must be organized, detail oriented, resourceful, and able to juggle multiple 
• projects at once 
• Self-starter, able to work in a start-up, capable of taking initiative to identify & resolve problems 
• Proven ability to work & collaborate with cross-functional team 
• Strong time management skills, deadline oriented, and results driven, thrives in a high-pressure environment 

Why Work With Us 

• Casual dress code 
• Flexible office working hours* 
• Hybrid WFH role* 
• Annual Sick Day allowance 
• Mental health + flex days 
• Wellness allowance 
• Family first philosophy 
• Gourmet coffee/hot beverages in office 
• Monthly celebrated birthdays and events when in office 
• Training and education reimbursement opportunities 
• Company social events & sports teams* 
• Annual free product allowance 
• F&F employee discounts 
• Opportunity to attend conferences and events* 
• Professional growth opportunities 
• Comprehensive health benefits for individual and family plans 

  

*subject to change & approvals may be required 

Hiring Practices 

Nudestix is an equal opportunity employer committed to nurturing an inclusive and accessible environment. We are dedicated to building a team that reflects the diversity of the community in which we live, including those with disabilities. Should you require accommodation or support in any aspect of our recruitment and selection process, we will work with you to meet your needs. 

 

If this job description resonates with you, we strongly encourage you to apply even if you don’t meet all the skills and qualifications. We’re happy to review all possible candidates and see what you bring to the table! Please submit your application to [email protected].