Nutri-Lawn Looking for Digital Marketing & Social Media Coordinator at Guelph, ON Full Time

Company Overview:

We are a recognized household brand in many Canadian cities. We have a solid track record for growth and an ‘industry leading’ reputation for ‘best in class’ customer service. Our marketing and advertising responsibility to our franchises and our corporate store managers is to generate more leads, help convert sales and ultimately retain them as valuable long-term customers through communication and service.

General Job Description:

As part of our digital marketing team, you will be responsible for initiating the development and execution of our digital marketing and social media strategy for multiple brands and franchisees. You will utilize HubSpot, a state of the art marketing automation software and have the opportunity to learn how a national brand markets online at the local level in over 30 Canadian markets.

Your responsibilities will revolve around inbound marketing activities such as blogging, eBooks, social media, email campaigns, automated email marketing workflows, web page creation, and landing pages. You will liaise with the franchisees, staff and Corporate Location Managers to develop content, offers, and messages to our customers and prospects.

What a successful candidate will look like to us:

• You are motivated and can self-manage with minimal supervision
• You like to share your ideas, and bring them to life
• You are a quick learner, and ask lots of questions
• You bring marketing “know how” to the job and are constantly enhancing your digital marketing skills and knowledge
• Your understanding of digital marketing and social media is well above average
• You enjoy writing and have excellent English literacy, grammar and copywriting skills
• You are not shy, you enjoy picking up the phone to make real connections
• You dream big, set goals, map a plan to hit them, and then GO.
• You have the ability to get yourself to our Toronto office each day
• You operate best with some freedoms of thought and creativity
• You can do some basic graphic design work, and have a good working knowledge of design software
• You are not Stephen Spielberg, but you can shoot a video with a smart phone, a go pro, or whatever the tech of the day is
• You think working for a national brand would be super cool
• Just reading this job has your heart rate up and your juices flowing

Areas of focus:
Email Marketing

• Utilize our leading edge automated marketing software (HubSpot) each day to deploy digital marketing activities and social content
• Write, design, schedule, and monitor email marketing campaigns, including automated email marketing workflows
• Create call-to-actions within email communication and blogs

Social Media

• Ongoing promotion of our brand on social platforms including Facebook, Pinterest, Twitter, LinkedIn, YouTube and Google+. This includes writing and designing original content and curating outsourced content.
• Establishing and maintaining an email marketing and social media calendar for each brand and location
• Write unique and engaging blogs using SEO principles

Other

• Write and design eBook content
• Reinvent and repurpose existing marketing content
• Basic graphic design for social media, email marketing, internal communications, and local area marketing collateral
• Monitor local stories relevant to our market and share on social media
• Write web copy and help manage web pages and landing pages
• Extract knowledge from our Technical Director and field team and turning it into magical moments for our customers and prospects

• Basic video work
• Monitor and communicate digital marketing performance results and trends

Compensation and Term:

• Compensation is commensurate with experience.
• This is full-time permanent employment.
• This position is currently “work from home” position

Job Types: Full-time, Permanent

Salary: $40,000.00-$50,000.00 per year

Additional pay:

Benefits:

• Casual dress
• Dental care
• Extended health care
• Work from home

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Email Marketing: 1 year (preferred)
• Social Media Marketing: 1 year (preferred)