The Director, Commercial is responsible for executing the sales and marketing initiatives for Ocugen’s vaccine strategy in Canada. This position will directly support a subsidiary of Ocugen, Vaccigen, focused on developing, manufacturing, and commercializing gene therapies to cure blindness diseases and a novel vaccine to save lives from COVID-19. The Director will be relied upon for pre commercialization efforts inclusive of product positioning, industry and government relations, PR and external communications, competitive analysis and scale up of activities to prepare for sales and marketing of the company’s vaccine candidate. This role reports directly to the SVP, Commercial.
Duties and Responsibilities
Developing strong relations with media organizations and relevant external resources to ensure up to date coverage of Ocugen and our product pipeline
Managing external PR service agreements and agency performance expectations
Partnering with US counterparts and Canadian advertising and promotion partners to increase awareness of the company and pipeline as appropriate
Collaborating with cross-functional stakeholders and agency partners on the development and deployment of communications plans and content
Identifying and fostering key opinion leader(s) engagement on behalf of Vaccigen
Leading unbranded campaign execution and assist in the implementation of branded campaign execution with supervision of commercial leadership, in line with the marketing strategy of Ocugen
Collaborating with the business units to develop content calendars, especially for social media organic posts, to ensure communications plans help drive strategic priorities and maximize key moments in time for Vaccigen, aligned with Ocugen messaging and mission
Exploring new opportunities in the press and media landscape to amplify the business unit strategies & plans
Monitoring and reporting on competitive activities
Participating in the selection, development, and evaluation of personnel and external partners to ensure efficient operation of Ocugen’s Communications and PR functions
Performing or participating in special projects or ad hoc assignments, as requested
Qualifications
7+ years (B.S.), or 5+ years (M.S.) of pharmaceutical /biotech commercial experience with a preference with experience in marketing/commercializing vaccines
B.S. in Communications, Marketing, or Public Relations or a related field of study; M.S. preferred
Experience with PR, social media and tradeshow/event planning & execution
Hands-on expertise with external brand communications using multiple media resources
Superior attention to detail; high level of organizational and time management skills
Strong written and verbal communication skills with ability to interact with all levels of management and key internal and external stakeholders
Ability to manage and grow relationships with agencies and third parties
Ability to learn quickly and adapt to a changing environment
Strong MS Office skills; Excel, PowerPoint and Word
Working Conditions
Incumbent will primarily work Monday – Friday during normal business hours in an office environment.
Travel expectation for this role is 25%
Physical requirements
This position operates in an office setting with potential travel requirements to meet external partners.
Ocugen is an equal opportunity employer. In order to provide equal employment and advancement opportunities to all individuals, we make all of our employment decisions based upon merit, qualifications, abilities, and an individual’s conduct and performance. We will not make any of our decisions, and will not discriminate against any employee or applicant, on the basis of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including pregnancy), gender (including sexual orientation, gender identity and status as a transgender or transsexual individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information, or any other characteristic protected from discrimination under the law. Ocugen complies with applicable federal, state and local laws governing nondiscrimination in employment.
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