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J O B O P E N I N G
CHIEF MARKETING & DISTRIBUTION OFFICER
Work Location: Remote, Jarvis | Reports to: CEO | Full or Part Time: Full Time
SCOPE:
The Chief Marketing & Distribution Officer
(CM&DO) is responsible for the overall
distribution of Nova Mutual’s products through
our two main channels of Brokers and Agents.
The CM&DO is also accountable for social media
content and distribution of all marketing material
geared at member engagement and retention
strategy. Building and maintaining relationships
in the communities we live, and work will be
a priority. The CM&DO is the champion of all
things relating to our corporate Brand and telling
the story of Nova and Mutuality.
Working as part of the Leadership Team,
the CM&DO contributes to the successful
achievement of Nova’s values, vision, and
goals. The CDMO reports directly to the CEO.
It is critical for the CM&DO to build strong
and productive relationships with internal and
external stakeholders.
The CM&DO will work remotely and from our
Head Office in Jarvis, Ontario. Travel throughout
Southern Ontario will be required on a regular
basis.
KEY RESPONSIBILITIES:
LEADERSHIP
As a member of the Leadership Team, the
CM&DO will work closely as an advisor
to both the Board and members of the
Leadership Team.
- Champions a high performing environment
and implements a strategy that attracts,
retains, develops, and motivates team
members by fostering an inclusive work
environment.
- Mentoring staff.
- Provide strategic insights to team members.
- Develop and manage departmental budgets.
STRATEGY
Develop and implement a strategy to
profitably grow our distribution model
- Identify strategic opportunities to grow and
retain membership
- Be a strategic thinker and be able to find
solutions outside the box.
RELATIONSHIP MANAGEMENT
Develop a deep understanding of our
Broker partners’ businesses, including their
organizational structures, succession plans
and processes, the current competitive
conditions facing their businesses, and their
overall business objectives and relationship
with Nova Mutual. Implement regular touch
points to ensure Nova’s interests are a
priority.
- Develop solid relationships with the Agency
group to better understand their support
needs in order to maintain and grow the
book of business.
- Ensure Broker and Agent contracts are
current and up to date.
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J O B O P E N I N G
- Manage external third-party vendor
relationships as they relate to social media
contacts
- Be a relationship builder. Connect with
key members, brokers, agents, and the
community, attend events as necessary.
- Build and maintain strategic relationships
with external partners in the Mutual
community (i.e. CAMIC, OMIA, Farm Mutual
Re.)
MARKETING & COMMUNICATIONS
Manages all internal and external messaging
and communications including blogs and
podcasts ensuring they meet Nova Mutual
values and vision.
- Working with the agency team to create
focused marketing campaigns to drive
business through the agency model.
- Create lasting impressions on new and soon
to be new members about mutuality and the
benefits of a Mutual insurer
SOCIAL MEDIA PRESENCE
Oversee the delivery of Nova’s enterprise
communications and social media strategy
- Driving ongoing performance reporting,
including contributing to regular
management reports for social media
initiatives leading discussions on results.
- Leading a team of social media professionals,
including performance management,
coaching, and professional development.
- Serving as a strategic thought leader on all
things social media and collaborating with
senior leaders and other key stakeholders
from across the company and communities.
EDUCATION & EXPERIENCE
Undergraduate degree in a related field.
- 10+ years of sales distribution experience
- A minimum of 5 years of marketing
experience dedicated to social media or
demonstrated related experience.
- CIP or working towards would be an asset.
- Leadership experience leading a team of
direct reports and a part of a senior executive
team.
- Direct experience working with senior
executives.
- Strong content writing and editing skills
demonstrating creativity, accuracy and
attention to detail.
- Excellent communication skills, both written
and verbal (e.g. conference calls and in-
person presentations); comfortable in
dealing with varied audiences, including
senior executives.
CORE CAPABILITIES
You see opportunity where others see
obstacles and use this to your advantage
to lead a company that strives on being an
industry leader in serving their membership.
- You possess an abundance of personal
drive and integrity as a member of a visible
Leadership Team that intersects with every
part of the business.
- Enjoy an executive level commitment to
technology investment, love a challenge and
the satisfaction that comes from achieving
goals through working with high performing
teams.
CHIEF MARKETING & DISTRIBUTION OFFICER
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