Project Overview
Refining and infusing our brand messaging into various channels. The successful candidate will work on key deliverables, including app store screenshots, onboarding flow in the app, onboarding emails, social media captions, chatbot copy, digital fingerprint email, and collector insight emails.
Deliverables
Qualifications
Application
Please look out for an email from Ashby. The email will have a Willo link where you will submit a writing exercise to show your ability to infuse brand essence into copy.
Why, What, How (Golden Circles)
YouTube: Simon Sinek’s Golden Circles
Brand Archetype
Transformative, visionary, and seeks to make dreams come true. Magician brands promise transformation and wonder. Examples of magician brands are Disney and HBO. The shadow archetype of the magician is the trickster.
Read: magician brand archetype
Tone and Style
Key Messages
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