Petcurean is on the hunt for an enthusiastic and energetic Assistant Brand Manager to join our Marketing team!
Who we are:
At Petcurean our People Matter! We’re a happy, motivated and hard-working group of pet lovers united in our mission to make Petcurean the best it can be. We create nutritionally balanced and superior quality pet food choices which always put the pet’s overall health & wellness first; while embracing a deep-rooted sense of responsibility to our customers, our people, our community and our planet. We’re pet people, pet owners, pet advocates and we are driven by the idea that pets deserve food that is made with the same love and care as we put into preparing meals for our own families.
A glimpse of what you’ll be doing:
Support the Brand Manager in leading global consumer research and segmentation
Support the Brand Manager in developing region-specific brand strategies and positioning
Lead the end-to-end planning and development and/or adaptation of region-specific campaigns and brand assets that resonate with consumers in those regions, and deliver on the region-specific brand equities
Support the Brand Manager in development of region-specific marketing claims database and product packaging
Support the Brand Manager in development of region-specific brand guidelines and identity
Support the Brand Manager in developing and maintaining a strong brand portfolio that serves the needs of consumers and fuels the growth of the brand
Work closely with the Marketing team to identify assets that most resonate with our consumer segments, and build a library of region-specific branded assets to support brand adoption and advocacy
Work closely with the Marketing team to build content and assets for websites that are tailored to the region’s consumers and consumer journeys, build brand equity, and deliver on key conversion goals
Analyse and report on the brand’s performance in global strategic markets, identify and advocate for brand growth opportunities, and act as the consumer marketing thought-leader for Marketing and Sales teams
What we’re looking for :
Equivalent to a bachelor’s degree in relevant discipline
3+ years of brand marketing experience in a consumer packaged goods environment; global experience highly desired
A proven understanding of consumer marketing, with strong knowledge of fundamental marketing principles and practices
Strong data analysis and critical thinking skills for uncovering category and consumer insights to help influence business decisions
Experience with marketing project management and coordination within a corporate environment
Proficiency with Microsoft Office (Word, Excel, and PowerPoint)
Valid passport and ability to travel internationally when required
What are the perks?
Comprehensive benefits package
Professional Development tailored to your needs
Modern open concept office located in the beautiful Fraser Valley
Staff Feed Program (to feed your dog or cat!)
Stocked coffee and tea
If working for a results-driven, innovative company like Petcurean excites you (gets your tail wagging), please visit our website to apply!
Petcurean values diversity and is an equal opportunities employer. We would like to thank all applicants for their interest; however only those candidates selected for an interview will be
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