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Job Description We are seeking a Social Media Coordinator from the LGBTQ+ community to join our team! You will be responsible for gathering and analyzing key market information and identifying areas of improvement to increase company revenue and brand.
Responsibilities:
Development and execution of results-driven social media strategy and initiatives
Assist in the creation and editing of written, video, and photo content
Maintain a unified brand voice across different social media channels
Help with copywriting and correspondence. Perform research on current benchmark trends and audience preferences.
Suggest and implement new features to develop brand awareness, like promotions and competitions.
Assist in the selection and remuneration of competition winners across Social Media platforms
Identify, develop and maintain relationships with highly engaged players across social media channels
Stay up-to-date with current technologies and trends in social media, design tools, and applications.
Monitor and analyze channel performance, and deliver channel insights to internal team and stakeholders using industry analytics tools
Plan, create, optimize and scale campaigns across all paid marketing channels (search social, display) as well as test and experiment with new advertising channels
Qualifications:
- Must an advocate or member of the LGBTQ community
- Eligibility to work in Canada (location of the office is downtown Toronto)
- Relevant education in Marketing and Communications (I.e., Bachelor of Commerce/Arts, Diploma in Business/Marketing and/or Social Media)
- Ability to work independently and within a team atmosphere
- Strong analytical and critical thinking skills
- Strong communication and presentation skills
